It’s interesting to watch human nature during a massive paradigm shift within any industry; a songwriter is no different. We hate change. The more successful we are in any particular field the more removed we are from the undercurrent that is facilitating the change; and the more we fight it. It makes sense, really, you […]
By Johnny Dwinell So terrestrial radio is gone…or almost gone. If you’re a new artist you certainly can’t count on it to break you in the Rock or Pop music genres anymore. MAYBE you’ll do it in country, but the clock is ticking on that too. Ugh, I know, it’s totally depressing, but when one […]
I was reading a Bob Lefsetz blog post called “Myths“Â the other day and it got me thinking (btw, you should subscribe and be reading Lefsetz too) Bob’s a little negative sometimes but there is good, ACCURATE information in there. It’s free, we can never have enough education). Here are 6 additional myths I thought I […]
Imagine Every Artist just wanted to make art. Imagine Every Artist started paying attention to effective content marketing and social media. Imagine Every Artist stopped SELLING on social media and focused on building relationships. What if legacy and heritage artists monetized their million dollar brand names via direct-to-fan marketing? What if legacy and heritage artists […]
Somehow, we have lost sight of the simple, honest truth that people need to add value, real value, to any organization to be accepted and succeed in that organization. If you don’t add value, the relationship will inevitably end or at least DRAMATICALLY shift gears to accommodate your lack of value. In real life you […]
Have you ever listened to a song you’ve heard a thousand times and then really “heard” it? Or heard something you’ve never heard before in that song? The other day I was listening to Steve Miller’s “Jungle Love“Â which I’ve heard literally a million times, but this time I HEARD the bass line for the first […]
At some point in your life you are going to have to take a chance Why is it that some of us are willing to take chances on not wearing protection when we have sex or we chance falling in love, but we won’t risk failing in the music business or failing at our dreams? […]
Baron Rothschild, a 18th-century British nobleman and member of the Rothschild banking family, is credited with saying that “The time to buy is when there’s blood in the streets.†By now, you must be aware that the music business is in a serious crisis. Yes, there’s blood in the streets. I think about this crisis […]
Social Media and Momentum We recently had an opportunity to pitch an indie artist on Daredevil Production’s online marketing expertise. This artist (who shall remain nameless) has generated some serious momentum and attention from a key song placement in an Oscar winning movie. This momentum has garnered them over 30,000 downloads of the placed song; […]
In order to be a professional, commerce is required That’s right, to be a professional musician, ditch-digger, lawyer, doctor, plumber, construction worker, snowboarder, hooker, drug dealer, police officer, and even school teacher, COMMERCE must happen! Somebody, somewhere, somehow, is charging money for something and part of the money they collect covers the cost of your […]