Are You Smart Enough To Know That You Don’t Know how to make records? Just because you own a Pro-Tools rig and can record music to present to the world doesn’t mean you should; it doesn’t mean it’s good for your brand. OMG, these are GREAT tools for endless exploration. I was, and continue to […]
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 Definition of ‘Long Tail’ long tail noun noun: long tail; plural noun: long tails 1.  (in retail and marketing) used to refer to the large number of products that sell in small quantities, as contrasted with the small number of best-selling products. In business, long tail is a phrase coined by Chris Anderson, […]
By Johnny Dwinell You’ve heard the saying “It’s all about relationships” so much it really doesn’t mean much anymore; it’s cliché. The problem is it’s true. If you think about it, your whole life is about relationships, so why is it such a surprise to some people that the music industry is no different? For […]
By Johnny Dwinell These days a killer Electronic Press Kit (EPK) is becoming increasingly necessary as an effective, immediate method to demonstrate yourself as an artist to live venues, booking agents, PR firms, promoters, investors, labels, Lawyers, etc. A good EPK is tricky to put together mostly because artists get confused as to the intent […]
By Johnny Dwinell The music business, like your life, is all about how much work you put into it. There is No EZ Button! Our personal and professional lives are shaped and determined by what we do consistently, not any one event. We work, or choose not to work, every day on our relationships, our […]
By Johnny Dwinell Twitter is an awesome surgical marketing tool With over 250 million active users, you have an amazing FREE tool for finding people that are like-minded and connecting with them; like a cocktail party of sorts. After you have recorded your masterpiece, you need to bring it to the world. Twitter allows you […]
By Johnny Dwinell Don’t sing your song demo dummy! If you do, especially if you’re a novice at creating song demos (not necessarily singing), you will inevitably limit your opportunities to sell the song; you will end up casting a “smaller net†regardless of your vocal ability.  All too often, I see aspiring songwriters who […]
By Johnny Dwinell What’s in your toolbox? What’s in your emotional toolbox, your artistic toolbox, your business toolbox, your marketing toolbox? Huh? I used to have a huge fear of commitment. OMG, what?? Years ago after I got off the road as the lead singer for a hair band I realized I was having challenges […]