Don’t Let Your Ignorance Get In The Way Of Success


In the old days, you marketed the music which is why it made sense to wait until the music was done to begin the marketing process.   Today, because radio can’t force people to listen to what is unfamiliar anymore (like your debut single), the artist is what is marketed first.     You don’t…

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How to Expand Your Audience Using YouTube Right Now


YouTube is the most valuable asset that you have right now as an artist, in fact, it’s your gateway to 1 BILLION people, a majority of whom use it for music purposes, and it’s free, but most of you are completely ignoring it.       Why?   For the love of God, WHY?!?!  …

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How to Win Over the Judgment in The Marketplace


I have a friend who is going through some tough times in legal sense but I feel like this person has been going through this battle for so long that their emotions are sometimes clouding their judgment as to what is important to the court and what isn’t.           I worry…

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Do You Want to Be Loved? Start Marketing Right Now

Marketing Loved-feature-meme

The music market has gone through an 180° paradigm shift with regards to how to connect with an audience and break an artist but the music industry hasn’t figured out how to crack this new code, therefore record sales are abysmal.     Consequently, y’all are scared.   I’m not.   Do I have your…

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How To Win When You Feel Like An Artistic Underdog


I’m about to blow your mind. Especially If you’re a regular reader of my articles and listener of The C.L.I.M.B. Podcast. Ready?   Your goal is NOT to sell music, merch, tickets, and make a living as an artist.   What?   This is Johnny D! What the HELL did I just read?   Yep.…

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You’ll Die If You Get Hung Up On The How


Too many of you get hung up on the how you’re going to get your dreams accomplished. You should only be focused on the why right now.   Why?       Because if you’ve read my articles and listened to The C.L.I.M.B. Podcast you know that the “how” is going to change early and…

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How Do Valuable Contact Lists Actually Boost Your Career?


I love artists, especially indie artists like you. I live every day to help them. Sometimes I’m motivational, inspirational, educational, and sometimes I’m all three. Today is educational and it’s all about contact lists. Creating a life for yourself as an artist is going to require more than your amazing talent. It’s going to require…

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Happiness Drives Everything


“I’m not some great philosopher. This is simple shit. ONE AT BAT. THIS IS IT. YOU’RE GOING TO DIE. Like, I don’t understand…here’s what I don’t understand. I want to talk about complaining. I want to talk about complaining. If you are making your own bed you have to sleep in it and you need…

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How To Be A Better Leader


Success in your artist career depends on your ability to clearly articulate your vision, your goals, and the values that your organization will follow to attain said goals. Essentially you need to be a better leader.   You need to be a great leader.   Your artist life would be easier if you learned how…

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Drop This Habit Now and You’ll Absolutely Guarantee Success


Too many of you seem to naively rely on your musical gift as if that is the end-all-be-all to success.       In fact, many of you seem to be utterly dumbfounded at that lack of attention you receive from the industry solely because of your musical gift (even if you’re delusional about that…

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