Music Marketing Reasons

Music Marketing Reason Feature

The music industry is SUFFERING because consumers don’t need more ways to connect with artists and purchase products, they need more reasons. Creating reasons consumers want to buy is what music marketing is all about. Why does the music industry keep creating new WAYS for fans to purchase music/merch/tickets, etc.? You’ve heard of “Murphy’s Law”? Well,…

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Lombardi, Greatness, and YOU

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Vince Lombardi achieved GREATNESS. He was an amazing, driven, highly successful, and highly influential individual who chose professional football coaching as a career back when the pressure was the same but professional football coach’s salaries were nowhere near what they are today. So he didn’t do it for the money, he did it out of…

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Invest In Your Future

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If you want to own a McDonald’s franchise you are going to have to invest some money in the franchisee contract.   If you don’t own a McDonald’s franchise and you work for McDonald’s, you’re an employee of the person who does own the franchise. If you want to look decent at a professional job…

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16 Periscope Music Marketing Ideas

Periscope 16 Music Marketing Ideas MEME

Periscope’s slogan is “Explore the world through someone else’s eyes” For those of you who are unaware of this app, Periscope (and Meerkat) allow you to broadcast live video through your Twitter app.   MIND BLOWN   Thank you to my dear friend Gary Shapiro for turning me on to this app a few months…

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State of the Industry

State of the Industry LinkedIn Header

The state of the industry in the music business seems abysmal to many. I disagree. It’s definitely changing which makes it uncomfortable for everyone. It’s more treacherous for bigger companies as it is far more difficult to steer a huge ship to navigate the constantly moving target of the new market. I feel the outlook…

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Commanding Respect

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I see too many artists asking for and/or demanding respect.   I have come into contact with endless throngs of people throughout my life experience that DEMAND respect because of their job title, social position, or just because they’re so damn narcissistic that they really think everyone should respect them.   Why do people do…

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You Got It All Wrong

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Your marketing strategy, you’ve got it all wrong.   Don’t worry it’s fixable, but you are going to have to unplug from what you think you know and consider some alternative, foreign ideas to win this one.   Let me explain.         Most artists don’t even think about marketing their music. Most…

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GM Killed the Radio Star

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I just read THIS ARTICLE about how next year, in 2016, 51% of GM automobiles sold in the USA and Canada will have 4G LTE capability and will offer Apple CarPlay or Android Auto.  Good bye terrestrial radio. If you’re younger, you may not get the significance of this infrastructure to the music industry and…

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Tip of the Iceberg

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Most of you are only scratching the surface.  You are only seeing the tip of the iceberg when it comes to marketing your music. All the fans you’re ever going to need are right there, literally at your fingertips on the keyboard of your computer. You can find them and target them. You can connect…

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Honest Truth Requires Humility

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So I’m definitely “on one” right now, apologies in advance if it’s a little edgy. I’m thinking about all us artists and how, because we’re people, we tend to ignore truth and honesty. This is most certainly a byproduct of a lack of humility. We ignore the honest truth our romantic relationships. (Ever catch yourself…

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