Your Biggest Mistake Ever

Mistake Do Over image

  Your biggest mistake ever, ready?   Y’all are making it. Constantly. It’s marketing.   You’re either not even thinking of marketing your music (so there is no budget), you’re convinced marketing is too expensive (categorically UNTRUE), you’re waiting till your project is finished to market it (huh?), or you’re completely unaware of any effective…

Continue Reading →

I Prefer The Foolish

Foolish. Yellow Diamond Sign series

I was watching the “I Heart Radio Awards” while grilling out back with my girlfriend, Cari, when I caught Justin Timberlake’s acceptance speech for this year’s Innovator Award. The always humble JT ended with two amazing quotes. The first was a Steve Jobs quote from a Stanford commencement speech that said “Stay Hungry, Stay Foolish.”…

Continue Reading →

Consumers Are Starving For Your Music

Music Starving Millions

Consumers really want to buy music. I keep hearing everyone complain from the bottom and from the top that record sales are down; consumers aren’t buying. This is true. Why? Why aren’t people buying music like they used to if they really want to buy music?   Music is such an important part of so…

Continue Reading →

Faith Requires Hard Work

Faith Feature 1

  Faith.   How’s your faith these days?     Do you believe in your music even in the absence of proof of success? Faith comes in all different shapes and sizes. In your God. In your significant other. That your car is going to make it Faith in your bandmates In your cowriters. In…

Continue Reading →

How To Get Better: Practice

Practice Feature Image Juggle

As an artist I spent COUNTLESS hours practicing my guitar.  Practicing my vocals, writing, and practicing with my band. When we were making a living at making music there wasn’t a week that went by where we weren’t playing 4-6 hours a day as a band. It came from our regular practice schedule and then…

Continue Reading →

Good Business

Business. Keep Right

  Good business.   We all aspire to do good business. We all dream of exactly how we are going to treat our employees, business relationships, and charities once we’re on top and the cash starts rolling in. The trick is getting the cash to start rolling in. Getting the cash flow requires business savvy.…

Continue Reading →

Separate The Emotion From The Event

Emotion Event Feature image 2

I have found that one of the key skill sets to success is learning how to separate the emotion from the event in certain business and life scenarios.  I refined this concept while occupying a National Sales Director position for nationwide short sale corporation. Stay with me on this, ok? After the 2008 mortgage meltdown…

Continue Reading →

10 YouTube Fundamentals

Fundamentals YouTube Headphone feature

I attended a killer YouTube tutorial put on by their upper brass and some of their biggest stars here in Nashville recently.  I learned the 10 fundamentals for creating a viral YouTube series. Why YouTube? Look, YouTube is the new MTV only without the guaranteed audience. But the REACH is there and it’s bigger than…

Continue Reading →

2 Killer Traffic Techniques

Traffic Feature 1

If you read my last post, hopefully you understand the concept of marketing (and how it’s commonly confused with digital distribution), customer list building, and the monetization of that customer list. If online sales are mathematically predictable, then once the sales funnel is optimized, you need only worry about average revenue per contact (bundles, other…

Continue Reading →

Fatal Flaws

Flaws Gun Pointing

The record business is rife with fatal flaws. Even in the heyday there were huge mistakes constantly made by major record labels and those flaws are showing big time in the new music industry.    If you ask any CEO from any company in any industry on any part of this planet what their most…

Continue Reading →

Page 1 of 10