‘Cash Me Outside Girl’ Record Deal (You’re Not Going to Believe This)

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Atlantic Records just signed Danielle Bregoli, a.k.a. Bhad Bhabie, a.k.a. The “cash me outside” girl.   She got a deal but you haven’t yet.   That sucks, doesn’t it?   It certainly isn’t fair!   I mean after all you’ve worked (or feel you’ve worked) so hard on your craft but this seemingly talentless hack…

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What Happens When You Decide to Choose

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“All paths are present, always… and we can but choose among them.” – Jacqueline Carey. To rephrase this, it means you can go in any direction you want to go, you just have to choose. But you must choose a path.   unsuccessful people don’t choose. Instead, they meander through life.   If you want…

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 5 Big Networking Hacks That Will Transform Your Game

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It was the summer of 1997. I had just moved to Los Angeles from Nashville to pursue a sales gig in the electronics industry.   A guy named David Jacks had started this company I would be working with called Zephyrtronics. David was like Matt Damon’s character in the movie Good Will Hunting but with…

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 Why You Suck At Networking

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I hear artists say this every day. “I suck at networking”.   It’s true.   You do suck at networking.   But it’s because of these 2 reasons so it’s totally fixable.   You think you suck at networking Therefore, you don’t network.   It’s a muscle that you must develop. You’re afraid to develop…

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Are You Confusing Activity With Achievement?

I see people confusing activity with achievement all the time. I’ve seen it my whole life in all the industries I’ve been a part of, but it’s rampant with the millennials and musicians.         They confuse activity or “trying” with achievement. Your artist career won’t blossom without achievement. No matter how much…

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Are You Sure You Really Want That Record Deal?

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Getting a record deal can be a blessing or a curse   This statement has been true since the first record label was created. I would hope that by this time, most of you would be aware that during the glory days of the record business, 90% of the signed artists lost money.   90%…

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Are You Working Really Hard But Feeling Completely Frustrated?

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For one to be rich, someone else must be poor.     Money is the root of all evil.     Wealth is like a pie. Because the top 1% have 90% of the pie the rest of us must survive on the crumbs.         These implicit beliefs have us thinking that…

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Growing Your Audience Is Not About The Music Anymore

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I’m about to piss you off.   But keep reading because it’s important.   Growing your audience is NOT about the music anymore.   It used to be that way because the process dictated it.   The quality of your music today has nothing do with getting fans/customers when you’re marketing online.   Hostile?  …

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 When Creators Directly Connect with End Users, The World Changes

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The biggest fundamental flaw of the OLD AND NEW music business is that the creators and/or owners of the creations have no freaking idea who their customers are.   (Pssst, you’re the creator).     Yes, they have demographics, but they don’t have their contact information so they don’t REALLY know who they are exactly.…

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You Need New Fans, But Where Is The Traffic Coming From?

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Where is your traffic coming from?   Have you ever asked yourself that?   My guess is no, because it’s clear to me that most artists and industry execs don’t ask, don’t know, and don’t care. They just want to continue doing what used to work and bitching about why it doesn’t. Your power, money,…

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