Is Your Perspective Killing Your Career Right Now?

Perspective Feature MEME

Isn’t perspective the answer to everything?   More succinctly PROPER perspective is the answer to being the smoothest player in the game of life.   At the risk of sounding redundant, proper perspective puts things in proper perspective.   Proper perspective increases your chances of success exponentially.   On the contrary, an inaccurate perspective can…

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20 Biggest Indie Artist Marketing Mistakes

20 Biggest Indie Artist Marketing Mistakes Feature

At the end of every year I ask y’all to respond to me about your feelings on the article content. I also ask for any suggestions on what you want me to write about moving forward. Many of you responded with requests for help. You asked for answers to some of the common problems I’m…

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Awesome Marketing That Will Make Your Music Absolutely Sticky

Sticky Music Marketing Feature

I’ve been reading the brilliant book Made to Stick by Chip and Dan Heath. It breaks down why some ideas stick and some ideas die. For instance, why are Aesop’s fables still remembered after 2,500 years (“The Tortoise and the Hare”, “The Boy Who Cried Wolf”, etc.)?   Why are urban legends so “sticky” like…

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David Bowie: Exhilarating and Terrifying

David Bowie Feature Image

Sorry this post took a while. I was a little devastated. I’m unsure as to whether I knew about David Bowie and his battle with cancer and ignored it or simply didn’t know. Either way, I felt blindsided. This is a tremendous loss for the artistic community. He was super intelligent. A visionary. Mostly he…

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Here Is Your Bottom Line

Bottom Line Feature MEME

Far too many of you are dumbfounded and FRUSTRATED because you aren’t selling your CD’s after you put so much time, effort, money, blood, sweat, and tears into your beloved project.   How come nobody cares?   What is the reason that they aren’t selling?   YOU are the reason you aren’t selling.   That…

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YOU Are Your Only Hope

Hope You Are Your Only Hope Feature

This is the absolutely most exciting time in the history of the music business. It’s unprecedented because you can create any kind of art you want and bring it to the world with the least amount of roadblocks. If you choose to, as an artist, you can create without a committee. Some of you are…

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Is Your Amazing Talent Going To Be Enough?

Talent Scott Weiland Feature 2 MEME

On December 3rd, of this year, we lost Scott Weiland. We remember our favorite STP songs and Velvet Revolver songs (the “Fall to Pieces” video has now moved from behind the scenes rock-star-chic to disturbing and heartbreakingly downright pathetic). We relish our favorite memories of the glory, the tours, but none of us see the…

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Are You Adamant or Ignorant About Your Path?

Path Adamant or Ignorant Feature

We humans are super stubborn especially when it comes to certain paths we take, we’re truly wired up that way.   You’ve heard the expression “You can’t teach an old dog new tricks”, right?       Think about this for a second:       We’re adamant about being a Democrat or Republican.  …

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What Kind of Genuine Emotion Are You Selling?

Selling Emotion Sold Out Feature Image

Selling. Selling is all about emotion not about the product. You sell every day you just choose to think about it differently.   Make no mistake, you are selling every day.   You’re probably really good at it too.   Who is the most effective influencer amongst your circle of friends?     Who is…

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You’re Amazingly Talented, Why Not Market You RIGHT NOW?

Marketing Right Now MEME Feature

Right now, right now, RIGHT NOW is the time you should be marketing. Not after your record is done, not after you find “your sound”, not after the single has been completed and/or decided.   Music comes later. Marketing comes now.   Besides, it’s a meaningful, educational, and pleasant distraction from any artistic focus you…

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