You’re Worth It

Worth You're Worth it Pad paper

Have you ever met someone and been a little jealous or coveting of their art?  The truth is you are probably envious of their ability to “tap in” to themselves in a manner that you haven’t discovered yet.  They seem to control an instinctive ability to create at a higher level than you at that…

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Consistency Equals Success

Consistency is KEY Feature 2

If you read our blog enough you know that Kelly and I are huge Green Bay Packer fans.  Fanatical is probably a more accurate statement.  Nothing makes us happier than watching the Packers win over a cocktail and a block of cheese the size of a car battery.  As you can imagine, it’s taken a…

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Treasure Maps and Unicorns

Treasure Maps feature image 6

The mythical treasure maps you see in the movies are like unicorns, they don’t exist. You have to make your OWN treasure map if you want to be successful.   This was the first thought that entered my head when I read some of the comments that were posted an old article I wrote entitled “How…

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Oh, How Can You See?

how can you see feature image

I was reviewing the overwhelming responses to the “Best Of 2014” email we sent out (Thank you all again for those!) and the email signature of one response caught my eye. The signature had this quote from C.S. Lewis, “It’s hard to see things if you don’t know what they look like” I don’t know…

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All About That Bass

Charlie Sanborn bass

There are 2 kinds of good bass players in this world. The first is the kind that amazes you with their musicianship and ability when they play. Their pocket is deep. It’s like they reach down in between their legs and ease the seat back so far they’re navigating from the third row seat, man.…

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Quality Over Quantity

Quality vs Quantity Feature image

All too often I see artists overcome the common hurdle of funding their recording budget only to fail miserably at project management. They’re engrossed with recording a full length CD so they focus on how to achieve that goal within their budget parameters.  They choose quantity over quality. Professionally this is a poor choice. What’s…

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20 Artists Prove Their Value First

Prove Your Worth

We are constantly hearing comments from up and coming indie artists like “I just need to get my deal [and then I’ll be successful]” or “If I could just get in front of the right person, I know I could be successful.” I got news for you, the record business doesn’t work like that anymore.…

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2 Biggest Promotion Budget Mistakes

Promotion rotating promo image

We often hear from artists inquiring about marketing and promotion services for their music project.  They want some guidance on the best way to spend their money.  Today I thought I would share some of the most common mistakes indie artists make for their marketing and promotion budgets. First, I want to point out that…

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Stay In Tune

In Tune Tuning Fork

 They say that one really can’t be successful until they get their mind, body, and spirit “in tune”. What does that mean exactly? If an instrument is not in tune it is displeasing to the ear. Hell, it evokes hostility in Kelly and me. It induces uncomfortable feelings of dis-ease and horror, plugging of the…

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Fearless Production and Marketing

Fearless Production fate loves the fearless

I really want to share something with y’all.  It may sound a bit self-serving but I’m thinking of you (as always) so read through to the end…you’ll get it.  Here’s the deal, I’m super excited today. Kelly Schoenfeld and I were chosen to develop an artist who has really got the gift.  This artist’s vocal…

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