Are You Smart Enough?

Are You Smart Enough

Are You Smart Enough To Know That You Don’t Know how to make records? Just because you own a Pro-Tools rig and can record music to present to the world doesn’t mean you should; it doesn’t mean it’s good for your brand. OMG, these are GREAT tools for endless exploration. I was, and continue to…

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WTF Is Long Tail?

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 Definition of ‘Long Tail’     long tail noun noun: long tail; plural noun: long tails 1.  (in retail and marketing) used to refer to the large number of products that sell in small quantities, as contrasted with the small number of best-selling products. In business, long tail is a phrase coined by Chris Anderson,…

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Good News For Indie Artists!

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6 Strategies For Creating Relationships.

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By Johnny Dwinell Youve heard the saying Its all about relationships so much it really doesnt mean much anymore; its clich. The problem is its true. If you think about it, your whole life is about relationships, so why is it such a surprise to some people that the music industry is no different? For…

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How To Create A Killer EPK

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By Johnny Dwinell These days a killer Electronic Press Kit (EPK) is becoming increasingly necessary as an effective, immediate method to demonstrate yourself as an artist to live venues, booking agents, PR firms, promoters, investors, labels, Lawyers, etc. A good EPK is tricky to put together mostly because artists get confused as to the intent…

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There Is No EZ Button!

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By Johnny Dwinell The music business, like your life, is all about how much work you put into it. There is No EZ Button! Our personal and professional lives are shaped and determined by what we do consistently, not any one event. We work, or choose not to work, every day on our relationships, our…

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5 Twitter Marketing Strategies

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By Johnny Dwinell Twitter is an awesome surgical marketing tool With over 250 million active users, you have an amazing FREE tool for finding people that are like-minded and connecting with them; like a cocktail party of sorts.  After you have recorded your masterpiece, you need to bring it to the world.  Twitter allows you…

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Don’t Sing On Your Song Demo Dummy!

By Johnny Dwinell Don’t sing your song demo dummy! If you do, especially if you’re a novice at creating song demos (not necessarily singing), you will inevitably limit your opportunities to sell the song; you will end up casting a “smaller net” regardless of your vocal ability.   All too often, I see aspiring songwriters who…

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What’s In Your Toolbox?

By Johnny Dwinell What’s in your toolbox?  What’s in your emotional toolbox, your artistic toolbox, your business toolbox, your marketing toolbox? Huh? I used to have a huge fear of commitment. OMG, what?? Years ago after I got off the road as the lead singer for a hair band I realized I was having challenges…

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Are You A Rip-Off Artist?

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By Johnny Dwinell Are you a rip-off artist? Huh? Yeah, man, John Lennon wasn’t the first to say, “Good artists borrow, great artists steal.” Beethoven took from: Mozart (they arguably met and Mozart arguably gave Beethoven lessons) Tom Petty took from: Bob Dylan – this one’s obvious, right?? The Continentals (feat. Don Felder [Eagles]) The…

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