Top 10 Cover Songs

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By Johnny Dwinell Kelly and I are so busy with the marketing and record production duties of Daredevil Production, we don’t get that much of a chance to listen to cool new music.  Enter my cool brother-in-law Randy Ahrens.  Randy is an unusual music consumer, in fact, he is what I have referred to in…

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What’s Your Frame Of Reference?

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By Johnny Dwinell What’s your frame of reference? What’s your frame of reference? Your frame of reference dictates your experiences, perceptions and, subsequently, will dictate your decisions and strategic planning. If you want to be successful in any business (especially the music business) you need to ensure that you have an accurate frame of reference.…

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12 Steps For Buying Martian Milk

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By Johnny Dwinell My favorite question to ask aspiring artists and songwriters is: “Do You Really Have a Plan?” and what EXACTLY is it? How EXACTLY are you going to make a living as an artist? This question is always good at separating the wheat from the chaff or in this case the real musicians…

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Percentages and Branding

By Johnny Dwinell I hate to say it but even though it is easier than ever before to make a living as an artist these days, artists are starving more and more in large part because they suck at business.  The most iconic artists we cherish today are literal business titans as well musical geniuses;…

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How Do You Want To Be Perceived?

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By Johnny Dwinell   How do you want to be perceived?   Do you want people to see you as a great artist?  A great writer?  Innovative?  Intelligent?  On the way up?  A survivor?  A maverick?  An icon?  Maybe an outlaw?  We artists always think about how we want to be perceived in the very…

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10 Music Marketing Facts

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By Johnny Dwinell Here are 10 facts for your consideration with regards to the music business, marketing your music, and overall perspective on what some of your favorite stars had to go through to “make it.” Even back in the heyday of the record business, it still required hard work, y’all. You would also be…

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How To Deal With Rejection

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By Johnny Dwinell Rejection Ugh. We all fear rejection, we all could learn better ways on how to deal with rejection.  Men especially fear not only rejection but also commitment.  As the buyer, a man is reluctant to purchase anything out of fear of commitment.  As the seller, a man is afraid to ask for…

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5 Ways To Find Artistic Courage

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By Johnny Dwinell   cour·age [kur-ij, kuhr-] Show IPA noun 1.   the quality of mind or spirit that enables a person to face difficulty, danger, pain, etc., without fear; bravery. I wholeheartedly disagree with this definition of courage that I pulled from Dictionary.com.  I know I am quite courageous; however I have never been…

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10 Worst Song Demo Mistakes

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This week I got the call to produce new record for an artist on a NY label.  It was a rush project as they wanted it “in the can” by 1st week of December in time to ship for Christmas.  Mostly the songs were already chosen, however, at the last minute, the label decided they…

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5 Strategies That Guarantee Success

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By Johnny Dwinell Artists are mostly brooders; we are, let’s face it.  We worry too much.  We are constantly tripping about where we should be and therefore look down on ourselves about where our careers currently are and as a result, we get depressed, crotchety, upset, and some of us get downright mean. I got…

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