5 Simple Music Marketing Tactics

Music Marketing Tactics

By Johnny Dwinell  In my last blog I really dug into the difference between distribution and marketing because I have had way too many conversations with artists who feel they are marketing their music by having it on iTunes, Spotify, Pandora, their website, etc.   Once again, that is electronic distribution; that is definitely NOT marketing. …

Continue Reading →

How to Avoid Artistically Starving to Death

Artistically Starving To Death

I have amazing conversations with artists and songwriters every day; I love my job.  Some of those conversations are with beginners, some with intermediate artists, and some are with professional indie artists whose careers are well on their way.  I have to say with the exception of the pro artists, the beginners and intermediates suffer…

Continue Reading →

What if the Label Says YES?

Label YES

So Kelly and I are at a private party with Anthony Orio & friends and we end up in a conversation over beers and cigars about artist development and the damage that happens when artists and/or songwriters get their lucky break too early.  What if you get the opportunity of a lifetime to take a…

Continue Reading →

6 Songwriter Business Strategies

Songwriting Business Strategies feature

By Johnny Dwinell “When the game is over, the king and the pawn go into the same box.” – Italian Proverb This can mean a lot of different things to a lot of different people. To me, in a way, it means that life is just a game and we are all relatively equal players…

Continue Reading →

HOW TO RECORD A COVER

Demo Cassette Tape

I was reading the Lefsetz Letter (which you should ALL be doing Lefsetz.com) and I learned something really cool. Those of you that know me better are aware that I have a long history with the Allman Brothers Band. It was Bud Snyder from the Allman Brothers camp that brought my hair-band from Wisconsin down…

Continue Reading →

5 Things You Need To Know To Cut A Killer Track

Killer Tracks 2

Artists today need their tracks to compete with what they are hearing on the radio; there is just no excuse for a crappy sounding track. In fact, if you’re track sounds like shit, then it’s our first red flag as to just how lazy, un-resourceful, clueless, and out of touch you are with the music…

Continue Reading →

6 Ways to Create Cashflow On YouTube

Create Cashflow On YouTube spicket image

By Johnny Dwinell Josh Rice is a monster on YouTube. He is having a hell of a time doing what he wants and loves to do; making music and writing songs. He started posting songs on YouTube in 2009 and has grown that initial artistic spiritual risk into a regular business with at least 5…

Continue Reading →

DIY Artist Development

Artist Development Artist development image

By Johnny Dwinell D.I.Y. I am really beginning to disdain the term D.I.Y. (Do It Yourself). It should be rephrased to say what it really means which is do it without a record label because nobody does it themselves; which makes that term extremely misleading. Thats worth repeating, NOBODY makes a living in the music…

Continue Reading →

You Don’t Need Radio To Make A Living

radio on the air image

By Johnny Dwinell Terrestrial Radio is a hustle; it always has been and you don’t need radio to make a living. If you think that radio and the people who work for radio are in the music business you are sadly mistaken; they are in the ad business, just like the Newscasters. They PAY to…

Continue Reading →

The Best Way To Predict Our Future Is To INVENT IT

Future Road Sign image

If I put a gun to your head and demanded that you name the top 5 most popular Country artists today, the majority of them that you would name wouldn’t have careers without auto-tune; they just aren’t great singers. Additionally, some of those same top Country artists don’t even write songs. So how come they are…

Continue Reading →