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Why A False Victim Is A Controlling, Evil Person That Will Crush Your Dreams

You have important choices early on in your career and in your life. You can choose to be responsible for the decisions you make (or don’t make) or you can choose to be the person who’s constantly blaming outside forces for their outcome.…
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How To Find Your Perfect Music Manager

The answer to “how to find a music manager” or “how to find a producer” is easy.   I’m going to answer it, but first we need to dig a little into what makes you tick, ok? “For the past 33 years, I have looked in the mirror…

2 Case Studies: How To Find Your Sound

How do you find your sound? It’s different for every artist, at least it should be. There has to be attention paid to what the artist is doing creatively so that the sound is what the artist is really, genuinely trying to do or you end…
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29 Cool Tools That Will Improve Your Content Quality

Content, content, content. That’s what it’s all about people. If you’re an artist you are also a small business. I know that concept sickens some of you and is thrilling for others but it is true.   Corporations are learning quickly…
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What Happened To Your Intention? How To Craft Professional Success

The road to hell is paved with good intention.   I would imagine one version of hell would be described as a blissfully unaware artist who is forever trying to grab the brass ring but is nowhere ever near it. The hell would be the dumbfounded…
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Why You Need To Make Time For Marketing Your Music

Head check time. Take a deep breath.  I ask the same question of all incoming Daredevil Insiders, “What are you most frustrated with?”     Most common answer:  “Marketing my music and social media”. What’s the…
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Poverty? How To Think Your Way Out Of It.

This is going to piss a lot of artists off, but it really is the truth and I want to make you aware of it; otherwise you simply won’t grow. Poverty is a state of mind. It has very little to do with access to resources or capital. This goes…
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How To Make Their Perception Your Amazing Reality

Perception is reality in your art. You’d better freaking know this. Sadly, many of you don’t or you do and you choose to ignore it for some reason.   Perception is also reality in your marketing.   I want to talk about…
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It’s Your Cage; It Can Be As Oppressive As You Want It To Be

Follow me on this, I promise it’s all about artists. Election season is here in the United States and personally, I hate all politicians on both sides of the isle because their job security is not related in any way to performance.   That’s…
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How To Craft Killer Content And Create Loyal Fans

If you’ve read my first book Music Marketing On Twitter: How To Get 1,000 Loyal Fans Every Month In Just 15 Minutes Per Day (which I give out for free just click through if you don’t already have it) you have figured out how to identify…
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Reach & Frequency: How to Get Valuable Fans To Actually Listen

Marketing of any kind requires 2 very necessary components: Reach and Frequency.   First, you have to reach the (hopefully) targeted audience.   Second, there has to be frequency on the message, regardless of how good it…
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Permission Marketing: The Secret To The New Music Business

Artists, if you don’t read Permission Marketing by Seth Godin you’re an idiot. Period.   The first 50 pages of this book absolutely confirm the messaging and concepts of every music marketing article I have ever written over the…
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I Want You To Climb (New Podcast)

I want you to climb. I want you to succeed. As per your many requests, I am happy to FINALLY announce that I have another way for artists and songwriters to consume the information I share in the form of a new podcast called "The C.L.I.M.B.".   This…
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How Will Expert Proximity Really Make A Beautiful Dream?

If you want to play the game you need to be in the game. To get in the game requires proximity.   But proximity to what, exactly?   Proximity to the knowledge, outlook, perspective, talent, and energy you need to achieve…
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Are You Sure Your Favorite Artists Are Really Organic?

Watch this BBC Music Moguls documentary. https://www.youtube.com/watch?v=gyPJiey6vck It’s one hour long and worth every second. “Nothing attracts a crowd like a crowd” – P.T. Barnum of Barnum & Bailey Circus   Let’s…