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Freedom Feature

1 Amazing Step Will Absolutely Set You Free, Baby

It doesn’t matter what you do in life, we all want to be successful. However you define “success” is up to you. I define success as a life spent making a living doing something you absolutely love which results in true artistic freedom.   Some…
Leverage The Climb Feature

Leverage: Are You Creating Any In The Music Business?

Creating leverage is mission critical to all communications between business relationships, familial relationships, romantic relationships, platonic relationships, and the coveted artist/fan relationships.   Leverage is paramount…
Perspective Feature MEME

Is Your Perspective Killing Your Career Right Now?

Isn’t perspective the answer to everything?   More succinctly PROPER perspective is the answer to being the smoothest player in the game of life.   At the risk of sounding redundant, proper perspective puts things in proper…
20 Biggest Indie Artist Marketing Mistakes Feature

20 Biggest Indie Artist Marketing Mistakes

At the end of every year I ask y’all to respond to me about your feelings on the article content. I also ask for any suggestions on what you want me to write about moving forward. Many of you responded with requests for help. You asked for…
Sticky Music Marketing Feature

Awesome Marketing That Will Make Your Music Absolutely Sticky

I’ve been reading the brilliant book Made to Stick by Chip and Dan Heath. It breaks down why some ideas stick and some ideas die. For instance, why are Aesop’s fables still remembered after 2,500 years (“The Tortoise and the Hare”, “The…
David Bowie Feature Image

David Bowie: Exhilarating and Terrifying

Sorry this post took a while. I was a little devastated. I’m unsure as to whether I knew about David Bowie and his battle with cancer and ignored it or simply didn’t know. Either way, I felt blindsided. This is a tremendous loss for the…
Bottom Line Feature MEME

Here Is Your Bottom Line

Far too many of you are dumbfounded and FRUSTRATED because you aren’t selling your CD’s after you put so much time, effort, money, blood, sweat, and tears into your beloved project.   How come nobody cares?   What is…
Hope You Are Your Only Hope Feature

YOU Are Your Only Hope

This is the absolutely most exciting time in the history of the music business. It’s unprecedented because you can create any kind of art you want and bring it to the world with the least amount of roadblocks. If you choose to, as an artist,…
Talent Scott Weiland Feature 2 MEME

Is Your Amazing Talent Going To Be Enough?

On December 3rd, of this year, we lost Scott Weiland. We remember our favorite STP songs and Velvet Revolver songs (the “Fall to Pieces” video has now moved from behind the scenes rock-star-chic to disturbing and heartbreakingly downright…
Path Adamant or Ignorant Feature

Are You Adamant or Ignorant About Your Path?

We humans are super stubborn especially when it comes to certain paths we take, we’re truly wired up that way.   You’ve heard the expression “You can’t teach an old dog new tricks”, right?       Think…
Selling Emotion Sold Out Feature Image

What Kind of Genuine Emotion Are You Selling?

Selling. Selling is all about emotion not about the product. You sell every day you just choose to think about it differently.   Make no mistake, you are selling every day.   You’re probably really good at it too.   Who…
Marketing Right Now MEME Feature

You're Amazingly Talented, Why Not Market You RIGHT NOW?

Right now, right now, RIGHT NOW is the time you should be marketing. Not after your record is done, not after you find “your sound”, not after the single has been completed and/or decided.   Music comes later. Marketing comes…
Will Feature Image

You Absolutely Can If You Will Your Life

I date a beautiful first grade teacher of 17 years who has two amazing daughters that are 11 and 8 years old.   The first week of this past October, it was their school fall break, so I took them up to Lake Geneva, Wisconsin for a couple days…
Music Influence 2

Why Do Consumers Absolutely Ignore The Best New Music? (part 2)

In Nashville the tourist trap honkytonks are all located on Broadway between 1st and 5th streets. The North side of Broadway gets 40% more foot traffic than the south side.   Location, Location, Location.   Here’s the…
Music Change Comedy Tragedy masks

Why Do Consumers Absolutely Ignore The Best New Music? (part 1)

We can all agree the market has changed in the music industry. If the market has changed then so must the marketing methodologies. Alas, the industry hasn’t changed and the record sales are a direct reflection of this lack of adaptability.       This…