What Happened To Your Intention? How To Craft Professional Success

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The road to hell is paved with good intention.   I would imagine one version of hell would be described as a blissfully unaware artist who is forever trying to grab the brass ring but is nowhere ever near it. The hell would be the dumbfounded frustration that the artist feels because they believe they…

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Why You Need To Make Time For Marketing Your Music

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Head check time. Take a deep breath.  I ask the same question of all incoming Daredevil Insiders, “What are you most frustrated with?”     Most common answer:  “Marketing my music and social media”. What’s the #1 reason most artists say they are not up to speed on marketing?   Most common answer:  They don’t…

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Poverty? How To Think Your Way Out Of It.

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This is going to piss a lot of artists off, but it really is the truth and I want to make you aware of it; otherwise you simply won’t grow. Poverty is a state of mind. It has very little to do with access to resources or capital. This goes for artistic poverty as well…

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How To Make Their Perception Your Amazing Reality

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Perception is reality in your art. You’d better freaking know this. Sadly, many of you don’t or you do and you choose to ignore it for some reason.   Perception is also reality in your marketing.   I want to talk about how the market, A.K.A. consumers, in other words YOUR POTENTIAL FANS perceive you.…

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It’s Your Cage; It Can Be As Oppressive As You Want It To Be

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Follow me on this, I promise it’s all about artists. Election season is here in the United States and personally, I hate all politicians on both sides of the isle because their job security is not related in any way to performance.   That’s an accident looking for a place to happen.   It’s gross.…

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How To Craft Killer Content And Create Loyal Fans

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If you’ve read my first book Music Marketing On Twitter: How To Get 1,000 Loyal Fans Every Month In Just 15 Minutes Per Day (which I give out for free just click through if you don’t already have it) you have figured out how to identify your audience, target them, and connect with them on…

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Reach & Frequency: How to Get Valuable Fans To Actually Listen

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Marketing of any kind requires 2 very necessary components: Reach and Frequency.   First, you have to reach the (hopefully) targeted audience.   Second, there has to be frequency on the message, regardless of how good it is, before it sinks in.   Both are expensive via the mass media.   Both aren’t working anymore…

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Permission Marketing: The Secret To The New Music Business

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Artists, if you don’t read Permission Marketing by Seth Godin you’re an idiot. Period.   The first 50 pages of this book absolutely confirm the messaging and concepts of every music marketing article I have ever written over the last 3 years; it is exactly the business model that Daredevil Production is building.   It’s…

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I Want You To Climb (New Podcast)

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I want you to climb. I want you to succeed. As per your many requests, I am happy to FINALLY announce that I have another way for artists and songwriters to consume the information I share in the form of a new podcast called “The C.L.I.M.B.”.   This new podcast is LIVE and available for…

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How Will Expert Proximity Really Make A Beautiful Dream?

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If you want to play the game you need to be in the game. To get in the game requires proximity.   But proximity to what, exactly?   Proximity to the knowledge, outlook, perspective, talent, and energy you need to achieve your definition of success.   Proximity is absolutely everything, and those that truly want…

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