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Make No Mistake, Your Crude Oil Is Useless

I keep hearing artists say they can’t afford and they don’t know how to market their music. If you’re not marketing, make no mistake, you have recorded a vanity project.   It’s for nobody else but you.   Yes,…
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How Is Your Amazing Music Absolutely Worthless?

Y’all should know by now the difference between distribution and marketing. Distribution is where consumers go to purchase your music and merchandise, the marketing is why they’re going to go there. Distribution is stocking a product people…
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Why Do You Feel Like You Have No WILLPOWER?

Willpower is what is going to make or break you in any endeavor you choose, be it artistic, business, romantic, or health oriented. I hear from so many of you about your struggles with willpower even when you aren’t trying to articulate anything…
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A Hit Songwriters Advice On How To Survive

Now, I certainly don’t know everything about songwriting and how to get cuts- if I did, I’d be writing a song on a beach somewhere right now.  But I have been blessed to land a top 5 country hit in the US (“Monday Morning Church” by…
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How Is An Experiment Different From a Mistake?

What’s the difference between an experiment and a mistake or a failure? A failed (I hate that word) experiment is a consequence that refines your process, it’s a step forward. A failed experiment is merely a necessary and (should be) anticipated…
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Are You Really Aware of Your Signature Strength?

I don’t want you to be delusional about your talent.   Henry David Thoreau wrote, “The mass of men lead lives of quiet desperation. Resignation is confirmed desperation.”   Wow.   I believe that everyone…
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50 Reasons Why You Better Love The Grind

I’ve got big news for all of you. Life is not a grind, life IS THE GRIND. Life is what happens while you’re waiting around making plans. The trick to life is understanding that you have to LOVE the grind. Life is not the future, life is…
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How To Be More Successful By Losing Your Friends

Some of you are going to have a hard time with this article. It’s because I’m going to be pressing hard on a raw nerve you may not be aware of. Whether you are cognizant or not, the discomfort exists. What will sting is that for some of…
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How To Get Successful, You Desperately Need More Awareness

Awareness is the key element to deserving success. I subscribe to Tai Lopez’s 67 steps to success. It’s paid coaching and it’s awesome. While I 100% support paid coaching (a resource that most of you choose not participate in which demonstrates…
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How To Actually Deal With Professional Music Critiques

Music critiques sting when they aren’t positive. For me, I always put a lot of weight on critiques, especially from respected music business people and even some not so respected failed musician turned journalist/critics.   You should…
Music Marketing Reason Feature

Music Marketing Reasons

The music industry is SUFFERING because consumers don’t need more ways to connect with artists and purchase products, they need more reasons. Creating reasons consumers want to buy is what music marketing is all about. Why does the music…
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Lombardi, Greatness, and YOU

Vince Lombardi achieved GREATNESS. He was an amazing, driven, highly successful, and highly influential individual who chose professional football coaching as a career back when the pressure was the same but professional football coach’s salaries…
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Invest In Your Future

If you want to own a McDonald’s franchise you are going to have to invest some money in the franchisee contract.   If you don’t own a McDonald’s franchise and you work for McDonald’s, you’re an employee of the person who does…
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16 Periscope Music Marketing Ideas

Periscope’s slogan is “Explore the world through someone else’s eyes” For those of you who are unaware of this app, Periscope (and Meerkat) allow you to broadcast live video through your Twitter app.   MIND BLOWN   Thank…
State of the industry

State of the Industry

The state of the industry in the music business seems abysmal to many. I disagree.   It’s definitely changing which makes it uncomfortable for everyone. It’s more treacherous for bigger companies as it is far more difficult to…