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Commanding Respect

I see too many artists asking for and/or demanding respect.   I have come into contact with endless throngs of people throughout my life experience that DEMAND respect because of their job title, social position, or just because…
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You Got It All Wrong

Your marketing strategy, you’ve got it all wrong.   Don’t worry it’s fixable, but you are going to have to unplug from what you think you know and consider some alternative, foreign ideas to win this one.   Let…
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GM Killed the Radio Star

I just read THIS ARTICLE about how next year, in 2016, 51% of GM automobiles sold in the USA and Canada will have 4G LTE capability and will offer Apple CarPlay or Android Auto.  Good bye terrestrial radio. If you’re younger, you may not…
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Tip of the Iceberg

Most of you are only scratching the surface.  You are only seeing the tip of the iceberg when it comes to marketing your music. All the fans you’re ever going to need are right there, literally at your fingertips on the keyboard of your…
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Honest Truth Requires Humility

So I’m definitely “on one” right now, apologies in advance if it’s a little edgy. I’m thinking about all us artists and how, because we’re people, we tend to ignore truth and honesty. This is most certainly a byproduct of a lack…
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Managing Expectations

I want to help everyone clearly define their music career goals and compare these goals honestly with their career efforts for the purposes of managing expectations. Are you serious about making a living making your music or are you a hobbyist? Managing…
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Suck It Bob Ezrin!

I was reading a Bob Lefsetz post about a letter written to him from famed producer Bob Ezrin (Alice Cooper, Kiss, Peter Gabriel, Pink Floyd). READ THIS LETTER right now, it’s quick. In this letter Bob was nostalgic of the old music business…
Song Not Enough

Good Songs Are Not Enough

Good Songs are not enough. I received a tremendous response to my last article entitled “Your Biggest Mistake Ever” (thank you). It seems everyone is starting to catch on to the importance of marketing. Songwriters (hopefully) have great…
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Your Biggest Mistake Ever

  Your biggest mistake ever, ready?   Y’all are making it. Constantly. It’s marketing.   You’re either not even thinking of marketing your music (so there is no budget), you’re convinced marketing is…

I Prefer The Foolish

I was watching the "I Heart Radio Awards" while grilling out back with my girlfriend, Cari, when I caught Justin Timberlake’s acceptance speech for this year’s Innovator Award. The always humble JT ended with two amazing quotes. The first…
Music Starving Millions

Consumers Are Starving For Your Music

Consumers really want to buy music. I keep hearing everyone complain from the bottom and from the top that record sales are down; consumers aren’t buying. This is true. Why? Why aren’t people buying music like they used to if they…
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Faith Requires Hard Work

  Faith.   How’s your faith these days?     Do you believe in your music even in the absence of proof of success? Faith comes in all different shapes and sizes. In your God. In your significant…
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How To Get Better: Practice

As an artist I spent COUNTLESS hours practicing my guitar.  Practicing my vocals, writing, and practicing with my band. When we were making a living at making music there wasn’t a week that went by where we weren’t playing 4-6 hours…
Business. Keep Right

Good Business

  Good business.   We all aspire to do good business. We all dream of exactly how we are going to treat our employees, business relationships, and charities once we’re on top and the cash starts rolling in. The trick…
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Separate The Emotion From The Event

I have found that one of the key skill sets to success is learning how to separate the emotion from the event in certain business and life scenarios.  I refined this concept while occupying a National Sales Director position for nationwide…