There Is No EZ Button!

EZ Button 1 Epic Event Image

By Johnny Dwinell

The music business, like your life, is all about how much work you put into it.

There is No EZ Button!

Our personal and professional lives are shaped and determined by what we do consistently, not any one event. We work, or choose not to work, every day on our relationships, our jobs, and our dreams. Single, positive, epic 1 Epic Event imageincidents put emphasis on our momentum and feel really good, especially when we are truly prepared to take full advantage of the serendipitous event. Single positive epic incidents also happen when we are not prepared to take full advantage of them. These feel good and we feel validated, but they are short-lived and we gain little from them. Conversely, a single negative or devastating occurrence can temporarily spoil our forward progress but we continue on, we move forward, because we must. We still have to wake up, we still have to go to work, we still have to raise our kids. The show must go on! Our lives are no different from the music business.

There is No EZ Button!

Many of us are thriving at a job right now that we got because a friend referred us or made us aware of it. We got the opportunity because of our relationship and the job because of our talent and personality. Life is about relationships. The music business is no different.

There is No EZ Button!

Every day we go to work and perform our daily tasks to execute our job requirements. We would be FIRED if we told our boss that we were waiting for a big break which entailed someone coming in and doing our job for us. Our job is no different from the music business.

There is No EZ Button!

(What are your artistic daily job requirements? Just a thought.)

 

EZ Button Lottery imageYou work every day to create monthly cash flow because your landlord or your mortgage company will not wait for a big break in your life, like winning the lottery. Can you imagine? Yes Mr. Landlord, I understand I am 2 months late but you dont understand, I am super talented/lucky and I am going to win the lotteryTHEN I will pay you! Your housing situation is no different from the music business.

 

There is No EZ Button!

We have to raise our kids ourselves. Some of us really care about our kids, and as a result we are constantly trying to learn and improve our parenting skills. We are also learning from our kids and improving as humans from the time spent. Some of us dont give a shit and those kids will grow up to be terrorists. Raising kids requires constant attention and consistency. Raising kids is no different from the music business.

There is No EZ Button!

Every one of us has had to deal with a terrible loss: a family member, a friend, a lover, a band member. It hurts. We loved them. Losing a loved one is no different from the music business.

There is No EZ Button!

One of the hardest lessons any of us has to learn is how and when to let a friend go. Its extremely difficult to shift gears in a long-valued relationship when the other person stops bringing any value to it. The music business is no different.

There is No EZ Button!

The very first day on our job, we were a rookie and we felt vulnerable and certainly uncomfortable because every EZ Button First Day Imagejob feels foreign on the first day. We went the second day because we had faith we would learn, we had faith it would get better with time, we had courage! Now we OWN our job. Now we are a valued member of the team. Now, we have mastered our exact job description, daily requirements, office politics, upper management assholes, insubordinate underlings, glass ceilings, self-solving IT issues, software workarounds, where to park, where everyone eats, who needs schmoozing, who needs to be left alone, the sharks, the dolphins, and all the little things we do that help us excel. The music business is no different from our current job because it entails all these things.

There is No EZ Button!

EZ Button Every Time You Spend Money image

To get any decent paying job we have to spend money. We spend a lot of money on a college education, clothes, tools, power tools, trucks, cars, qualified leads, advertising, supplies, continuing education, child care, transportation, travel, paid coaching seminars, trade shows, technology, etc. The music business is no different from any other business because it costs money if you want to do it right.

There is No EZ Button!

An ungodly percentage of us have received a degree, and while it helped qualify us for our current job and maybe taught us to think (maybe!), we dont use our degree to make a living. Those of us who do use our degree and those of us who dont use our degree realized the first day we got our job that we didnt know anything. We realized it takes WAY more than school to be good at what we do. The music business experience is no different from your job experience.

There is No EZ Button!

EZ Button Dent in the Universe imagePeople judge/evaluate us at our current job, even its a menial job. Were perceived somewhere on this continuum: as a rock star who always excels, as a mediocre worker who never rocks the boat, or as a lazy one who lingers at the bottom, skating by, always about to get fired. Our artistic dream of creating a dent in the Universe reflects the exact same work ethic. No matter the job: if its worth doing, its worth doing well! Of course, the music business is no different. We will be judged and evaluated.

There is No EZ Button!

We enjoy being with our friends and (sometimes) with our family because we love them and they are a great hang. We work at deepening these relationships by providing value or we ignore these relationships and constantly float on their periphery. We despise time spent with people who steal our energy and suck up all the air in the room; we avoid that scene at all costs. The music business dynamic is no different. So, be a great hang, not someone who sucks all the energy out of the room.

There is No EZ Button!

We all need love. We all need to be loved. All of us have had romantic relationships that were complete disasters. From this point we either choose to be a victim and wallow in the sorrow & despair or we choose to learn and move past it. We can choose to grow. Those of us who choose to learn and grow realize that we were partly responsible for the tender wreckage regardless of how it manifested itself or in spite of getting screwed. We choose to be accountable for the mess. Then we move on and try again because we all need love. We all need to be loved. We decide to be bitter and closed off, willing to be vulnerable again, or we learn to be willing to be vulnerable again. Love is always a risk. Still, we do it, dont we? The music business is no different from your love life; its COMPLICATED!

There is No EZ Button!

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