News

failure Is not an option SIZED

Are You Failing or Conceited?

A reporter came and asked Thomas Edison, "How many times are you going to fail at creating the light bulb?" Mr. Edison replied, "Son, I haven't failed! I've simply discovered another way not to invent the light bulb!" Are You Failing or Conceited? “Failure…
Success feature

What Is The Best Predictor Of Success?

By Johnny Dwinell   Answer:  True Grit For months now I have been telling y’all that you should be reading the Lefsetz Letter.  Bottom line, if you’re in the music business, Bob Lefsetz always provides and intelligent perspective for…
produce yourself Producer Wanted image

How To Successfully Produce Yourself

By Johnny Dwinell Ok, ready for the answer?? YOU DON’T. At least most of you don’t and shouldn’t. Why would you produce yourself? Money? Huh? I mean would you home school yourself for college to save money and claim you’re…
Professional Artists Don't

Professional Artists Don't...

By Johnny Dwinell Professionals Artists Don’t – Talk about being professional because they are. Professionals Artists Don’t – Procrastinate Professionals Artists Don’t – Let life get in the way of their mission Professionals…
20 Worst Indie Artist Mistakes

20 Worst Indie Artist Mistakes

By Johnny Dwinell In my job, I get to speak with many indie artists who are at different points in their journey.  They consistently make these common major mistakes.  Changing your approach will change your career.  I made this personal…
Music Marketing Tactics

5 Simple Music Marketing Tactics

By Johnny Dwinell  In my last blog I really dug into the difference between distribution and marketing because I have had way too many conversations with artists who feel they are marketing their music by having it on iTunes, Spotify, Pandora,…
Artistically Starving To Death

How to Avoid Artistically Starving to Death

I have amazing conversations with artists and songwriters every day; I love my job.  Some of those conversations are with beginners, some with intermediate artists, and some are with professional indie artists whose careers are well on their…
Label YES

What if the Label Says YES?

So Kelly and I are at a private party with Anthony Orio & friends and we end up in a conversation over beers and cigars about artist development and the damage that happens when artists and/or songwriters get their lucky break too early. …
Songwriting Business Strategies feature

6 Songwriter Business Strategies

By Johnny Dwinell “When the game is over, the king and the pawn go into the same box.” – Italian Proverb This can mean a lot of different things to a lot of different people. To me, in a way, it means that life is just a game and…
Killer Tracks 2

5 Things You Need To Know To Cut A Killer Track

Artists today need their tracks to compete with what they are hearing on the radio; there is just no excuse for a crappy sounding track. In fact, if you're track sounds like shit, then it's our first red flag as to just how lazy, un-resourceful,…