After touring for around 7 years he left the music business (tried to get out would be a better term) moved to Los Angeles to begin a long business career. This career started led him to Aerospace manufacturing, circuit board design, and then to the financial industry. It was in the financial industry where Johnny applied his natural marketing ability to create an educational radio show for mortgage consumers that aired on 5 different radio stations in 3 different markets.
ry as he might, all his discretionary income was spent on his true passion, a home studio and developing artists in Los Angeles.
Johnny states, “Once the mortgage bubble burst, I realized that while I loved growing a company and a team, I hated mortgage consumers. They would all spend way more time researching a flat screen TV purchase than they would educating themselves on their mortgage. This was frustrating because I found myself having to sell consumers what they wanted (which was usually financially toxic) as opposed to what they really needed to be secure.”
He goes on to say, “I just thought to myself, I missed the music business and it needed help. Artists are so passionate about their music that they would be much more satisfying to work with. I was extremely interested in how to revive relationships between artists and consumers to spur record sales
Here are a few of the more notable projects that Johnny Dwinell has produced or developed.
Candygram For Mongo
USA NETWORK Television Show “R U The Girl?” Audio Sweetening
Check In The Dark
Neill Skyler (Artist/Singer/Songwriter/Actress)
Tanya Marie Harris