YouTube UPDATE: With zero paid traffic being directed towards YouTube, the music video has accumulated 84,548 views continues to generate around 2,000 views per week 5 months after the completion of the campaign.
Spotify UPDATE: Without any targeted traffic directed to Spotify, the music video traffic has created 6,864 streams on Spotify. This track continues to generate streams.
With LaLa we have a killer pop song and a good video.
$1,053.13 spent in ad buys
2,394,329 video plays
Cost = .000439 cents per video view
across 4 surfaces
17,003 people have watched 95%-99% of the video
These are not just consumption numbers
These are 17,003 Facebook accounts owned by actual people
We can retarget these EXACT accounts with the next piece of content
LaLa is paying around .061 cents per 95%-99% view
2,520 Post Reactions
167 Post Saves
577 Post Shares (free advertising/exposure)
5,612 Link Clicks through to the artist’s website
…and we can retarget every one of these accounts.
A $5,000 ad buy would project out to:
11,389,521 video plays
81,967 95% video views
A $50,000 ad buy would project out to:
113,895,216 video plays
819,672 95% video views
Every dollar you spend on digital marketing comes with an ROI in the form of data.