“Of the top 10 grossing tours of 2017, two of the artists, The Rolling Stones and McCartney were over the age of 74 (with 50-year-old brand names). Five were in their mid-to-late 50’s (GNR, Garth Brooks, U2, Depeche Mode, & Metallica have been on the radio over 30 years), Chris Martin from Cold play was 41 and has been in the business for 17 years, Bruno Mars was 32, and only Ed Sheeran was in his 20’s.
It’s catastrophic to think that only two relatively new artists in the last twenty years have become popular enough to crack the top 10 in gross touring revenue. It’s even more sobering when you compare apples and apples from 30 years ago. In 1987, of the top 10 grossing tours, David Bowie just turned 40 (Glass Spider Tour), 3 of the artists were in their 30’s, Huey Lewis, Boston, and Alabama. Everyone else was in their 20’s. Everyone else was Madonna (Who’s That Girl Tour), Michael Jackson (Bad Tour), Bon Jovi (Slippery When Wet Tour), Mötley Crüe (Girls, Girls, Girls Tour), Whitney Houston (Moment of Truth World Tour), and U2 (Joshua Tree Tour).”
“Where are all the new artists?” – Johnny Dwinell
It’s one thing to know how to press record in your home studio, but making records is a completely different skill-set.
When record labels used to creatively develop artists, they found raw talent and put them into a machine of industry professionals who would help identify an artistic lane and focus the artist. They would introduce the artist to pro songwriters, studio musicians, engineers, producers, and mixers with access to world-class recording facilities. When the artist was surrounded by people who knew how to make records, the artist learned how to make records!
But now the artist is on their own to develop their sound, image, and brand enough to generate sufficient revenue to become sexy enough to attract a major label. Can you see where the pro-development piece is missing?
Where does the raw talent learn from professionals in this model?
VERY few artists were ever born with a natural talent for ALL the different skills required to make a compelling record.
Daredevil Production is bringing the mission-critical development piece back into the equation. We work in several different genres with some of the best and most well-known talents to elevate the wow factor on your art.