Whether you’re a new artist brand or a legacy artist brand, digital marketing is a super effective way to hyper-target fans for single releases, video releases, tours, and more. We can surgically target those that love your genre to introduce them to your music. For legacy artist brands, it’s like diamonds in the desert, we can discover those that already know & love your music to connect with them.
The targeting capabilities on digital platforms are incredibly powerful and often overlooked by the music industry.
Social media provides data on millions of people who raise their “digital hands” to say I like this kind of music or I’ve always LOVED this artist! It’s our job to help you find these fans and connect with them.
Every dollar you spend on digital marketing has a Return On Investment (ROI) as well, in the form of data. The more you focus on digital marketing the more data you collect for buyers of merch, tickets, influencers, and micro influencers.
The more data you have, the more efficiently you can spend your promo dollars.
Please explore these real world case studies to learn more.
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