Most talented artists remain undiscovered, they feel invisible, hopelessly buried in the chaos of an overcrowded music market. At Daredevil Production, we’re breaking artists digitally, exposing them to vast new audiences so they can grow a loyal fan base and make a better living.
We’re proud to say that our artists reach more people & create more fans than almost any major label artist who isn’t famous.
This is because digital marketing is a large part of how we get our artists in front of new eyeballs.
Surgically targeted eyeballs.
Digital marketing creates data that shows us exactly who is responding to the artist and who isn’t.
Through digital marketing we can identify the “pioneers” and “early adopters” who are always first to fall in love with an artist. This information allows us to effectively spend a promo budget by hyper-targeting the people who are first to respond and converting them into fans.
This also means we’re not wasting precious promotion dollars by targeting uninterested people or people who will only show interest after there is a large enough crowd of fans to join.
With the power of digital marketing our artists:
- Experience more video views
- Experience more streams
- Sell more tickets
- Generate more press
- Convert more fans on tour
The market vacuum:
I’m sure you’ve purchased something on Amazon by now. Think for a minute: what does Amazon know about you?
- name
- email address
- phone number
- multiple credit cards
- multiple shipping addresses
- past purchases
- what you almost purchased (then that product shows up EVERYWHERE!! Every website, your email, your Facebook and Instagram feeds, etc.)
Now, try and forget for a moment that you have any music industry connections. Speaking strictly as a consumer, what does Warner Music, Sony Records, or Universal Music Group know about you?
ANSWER: Nothing.
The reason why is quite simple if we can agree on the definition of a “customer”. A “customer” is defined as the person or business entity who directly pays the creator of a product or service for their effort.
The retailers/distributors have always been the customer of the music industry. Consumers have always been the end-user and there’s a difference.
Think about it…whenever you purchased an album, CD, cassette tape, or 8-track, you never sent your money to Sony, Universal, or Warner, did you?
There’s the rub.
We help identify audiences who like the artist’s kind of music. Then we expose the artist’s music to these people so they begin converting loyal fans.
By making our indie artists more discoverable via digital, we have helped them create more than 25 opportunities in the last 2 years to be seen on national TV shows like NBC’s The Voice & America’s Got Talent, TLC’s Rattled, 2 different spin-offs of Lifetime’s The Rap Game, CBS’ Celebrity Undercover Boss, and more.
In 2017, Daredevil Production had 4 artists in the top 45 at the same time on the radio charts. The only other entities to match or beat that number were major labels.
Through the power of digital marketing, Daredevil Production has created multiple opportunities to connect investors with our artists to increase their budgets and market exposure. The investors are drawn to the digital data as it reveals a tangible ROI (Return On Investment) and measurable growth of the artist’s brand.
Daredevil Production, LLC is a label services company. This means we behave like a record label by creatively developing our artists and marketing their music but using either the artist’s budget or the artist’s investors budget.
These services include:
- Social Media Account Growth
- Content Creation
- Radio Promotion
- Creative Development
- Album Production
- Songwriting
- Digital Marketing Strategies
- Tour Opportunities
- Image Enhancement
- Video Promotion
- Merch Sales
- Ticket Sales
