Tag Archive for: Consistency

10 YouTube Fundamentals Feature

I attended a killer YouTube tutorial put on by their upper brass and some of their biggest stars here in Nashville recently.  I learned the 10 fundamentals for creating a viral YouTube series.Fundamentals YouTube meh image

Why YouTube?

Look, YouTube is the new MTV only without the guaranteed audience.

But the REACH is there and it’s bigger than MTV’s ever was.

In plain English that means any artist has access to BILLIONS of consumers, you just need to crack the code for getting them to find you and care about you.


Fundamentals 1 Billion Views

Think about the reach possibilities for a second. One of the speakers at this tutorial was part of a comedy team that had a channel with 1 BILLION views.


The opportunity and availability is there you just have to learn to reach out.


People, this is an incredible exposure mechanism for your music!  You can target your audience via social media and use these platforms to drive traffic to your YouTube channel and grow your subscribership.

There are many people who make a living just off of YouTube, btw.Fundamentals Macklemore Grammy

There are many artists like Noah, Karmin, and Macklemore & Ryan Lewis who broke their careers wide open on YouTube.

Macklemore & Ryan Lewis won Best New Artist at the 2014 Grammy’s for crying out loud!


What more do you need to know?


Why aren’t you working every day to find a way to win on this amazing platform?


Gone are the days of the “One-Hit Wonder” viral video.


FYI, it should be noted that gone are the days of a “1-hit wonder” viral video.  If your strategy is to create or hope to create one video that will go viral you have already failed.

Success on your YouTube channel is like everything else in your life.

Fundamentals Consistency


It requires consistency.

Consistency builds the foundation for ever increasing views and subscribership.  Then you get your viral video.

Here are the 10 fundamentals of creating a viral series on YouTube.

It should be said that it isn’t necessary to have EVERY one of these fundamentals on every video but you want to constantly be thinking of ways to improve by checking this list often.

  1. Shareability – The content has to give consumers a reason to share it. Some things that make a video shareable are if they’reFundamentals Sharing
    1. Funny
    2. Relatable (remember the video of the woman who filmed herself walking through NYC for one day?)
    3. Topical
    4. Practical with practical value (or be valuable) like life hacks, advice, tutorials, etc.
  2. Conversational – Creating conversational tones to your video posts is clutch fundamentals Bunny conversationwith regards to connecting with your audience. A couple ways to make your video conversational are:
    1. Responding directly to your fans via comments
    2. Mentioning your fans by name in the comments and/or video posts
    3. Talking directly to them on the video is hugely important.
    4. Treat the tone like a Snapchat or Instagram vid that you send to your friends
    5. Think of your fans as friends
  3. Interactivity – finding clever ways to spur interactivity gets your audience involved. I’ll bet you do this every performance. Like when you try to get the audience to sing along, to clap along, or divide the crowd to see who can yell the loudest. Here are some ideas
    1. Always be thinking “How can we involve the fans?” if you think it enough the answers will come. Your subconscious will reward you.
    2. Ask Questions!
    3. Tell them to comment on the video or via social media platforms.
    4. HINT: when we are working with our artists we ask questions in social media as well and send them to YouTube to see the answers and here their shout outs.
  4. Consistency – All social media platforms are about consistency and YouTube is no Fundamentals Consistency Clockdifferent. There are several different kinds of consistency as well like;
    1. Schedule – From a consumer point of view, just think about a TV series you got obsessed with and then missed a few episodes (for whatever reason). Then you learned that your life was absolutely fine without watching it.  You DON’T want your fans on your YouTube channel to be thinking this, do you?
    2. Personality – Keeping a consistent personality type is key so I strongly advise for you to be YOU, unless you are creating a character of sorts like Earl Dibbles Jr. or Miranda Sings (notice even when they’re doing characters they are consistent).
    3. Format – keeping a similar consistent format helps your fans recognize what they liked before AND why change it if it’s working? For instance, there is a huge channel of some guy from South America who does heavy metal guitar covers of the latest big YouTube hits. He is ALWAYS in front of the same crappy wall playing the same guitar. It’s Fundamentals Targeting The Techology is Theretotally recognizable.
    4. Style and Voice – If your posts are funny and thought provoking I don’t recommend switching to heavy topical content like religion or politics.
  5. Targeting – Make sure you are targeting a clearly defined audience. I think this would be a good exercise for many of you because y’all could stand to do some of that with your music projects too, not for nothing. Additionally, targeting your channel in the right genres, topics, sub topics, etc.
  6. Sustainability – this is big y’all. When I was at this YouTube tutorial, they had Fundamentals Sustainabilityseveral pro “YouTubers” speak. Every one of them said if they couldn’t shoot 3 episodes in an afternoon they would move on to the next idea. You have to make sure that your vision is doable on a consistent basis. If it’s too complicated it will not be sustainable and you will fall off; so will your audience. In plain English, if they like it can you easily make more?
  7. Discoverability – In other words, is your video findable? Here is the main reason for lyric videos in the music business, y’all. Meta data has to be done intentionally and intelligently to optimize your video’s performance. For instance, if you are doing a video for a cover song list the song name first in the title, then the artist name, then your name. HINT: once you are aware of what needs to be done a ton of information on “how to” is available simply by looking at other videos. Now you know what to look for._DSC0112
  8. Accessibility – Can every episode be appreciated by a brand new viewer? Essentially, Fundamentals Accessibility Word imagethere needs to be some kind of quick, standard opening that tells a new viewer what you are about. This strategy makes each video more accessible.
  9. Collaboration – As you grow your channel’s subscribership, collaborations are encouraged by YouTube. Find another artist using YouTube and collaborate with them on something, you will definitely glean some of their followers and get more views. Fundamentals Stop Collaborate & ListenLook for a guest star or a YouTube star to get that going.
  10. Authenticity – Don’t show a video of your white face stating you’re a black man/woman. This is funny but if authenticity is absent the consumers will know like a dog can smell fear. Another sure fire way to ensure authenticity is do what you know. They tell songwriters to write what you know, so shoot what you know on YouTube. That will keep you authentic.

Fundamentals Authenticity Definition

YouTube is you on TV with access to billions of people if you just put together the right formula with a ton of hard work.

Don’t be misled, there is no one magic formula that is going to skyrocket you to success with YouTube.

Consistent, intelligent work will grow your audience.

Right now, to most of you, the secrets of unlocking the power of YouTube are very foreign.

So was tying your shoelaces at one point.

You’ll figure it out, man, but you have to do the work. The answers won’t magically come to you.

I’ll leave you with an old Chinese Proverb: The best time to plant a tree is 20 years ago. The second best time is RIGHT NOW.

FYI you can find a bunch of this information at YouTube’s creator hub here:


Fundamentals Chinese Proverb

Fundamentals Authenticity Uncover Your True Self











We offered a FREE seminar that covered a bunch of this last week.  If you missed it you can see it below.

Once you digest this, join our bootcamp to really dig down and learn how to create revenue doing what you were born to do

FYI, this is a BETA bootcamp so we are only taking a limited amount of attendees to ensure we give proper attention to everyone.

Sign up for the bootcamp here: http://www.JoinOnlineTraining.com/MML







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Consistency is KEY Feature 2

Consistency GB Packers Logo

If you read our blog enough you know that Kelly and I are huge Green Bay Packer fans.  Fanatical is probably a more accurate statement.  Nothing makes us happier than watching the Packers win over a cocktail and a block of cheese the size of a car battery.  As you can imagine, it’s taken a few days for me to process the NFC Championship game. Consistency killed us, or a lack there of. Consistency Rodgers

If you hate sports stay with me.


We beat ourselves.


Whoa! Think about that one!

We carefully orchestrated our championship loss starting in the first half. Five drives all scoring drives but only one touchdown equals 19 points.  It wasn’t enough to ensure victory in a professional championship game.


We executed but we simply didn’t execute well enough.

There was the Seattle touchdown, where our 15th ranked defense let one through after playing a surprisingly stellar effort up to that point.

Consistency Russel


Then the Seattle 2 point conversion which negated the fact that Aaron Rodgers can finish you with just 1:30 seconds left in the game.  He marched down the field and we settled for 3 more points on the board to tie the game instead of winning the game.


We would have won the game with a touchdown or a defensive thwarting of the Seattle 2 point play.


Those three points wouldn’t have mattered if we scored just one more touchdown out of the 5 scoring drives in the first half.

Those three points wouldn’t have mattered if we scored a touchdown on 40% of the successful drives instead of 20% in first half.

Some people blame Bostick for muffing the onside kick that everyone knew was coming.

Seattle had to execute an onside kick.

Statistically the circumstances that led to the Packer loss were astronomical.

ALL the planets had to align for Seattle and they did.

We shouldn’t have ever been there, btw; in overtime.

One more touchdown out of 5 scoring drives and this whole argument becomes mute.

One defensive play stopping the 2 point conversion and the argument becomes mute.planet3

We should’ve never been in overtime to lose the coin toss.

Many people disagree with my viewpoint on sudden death to end a football game.

I believe in sudden death.

Consistency Sudden DeathWho cares about the coin toss or one more chance for either team?


Bottom line, sudden death means the professionals on both sides DIDN’T GET THEIR JOB DONE.

The fact is WE aligned those planets that resulted in Seattle’s good fortune.

It was the absence of consistency on Green Bay’s offense (an offense that has scored over 50 points in back to back games which is astounding in professional football) that set the stage for the heartbreaking loss.

We beat ourselves.Consistency Derek Jeter Quote

No one else to blame.

You see, happiness and success in your romantic relationships, your family life, and your career are defined by consistency.

Your life is dictated by what you do on a consistent basis every single day.

It’s not accurate to say a single event, no matter how positively exhilarating or how tragic has any significant weight on your actual success.

As humans we tend to put far too much stock into single events.

Consistency Henry Rollins Quote


Think about it.


We beat ourselves.


A single positive event can definitely be a game changer in any career, but only if it’s supported by a solid foundation of consistent preparation.

Luck = preparation + opportunity.

Michael Jordan was a God among men in professional basketball but he needed the rest of the Chicago Bulls to win. Consistency Michael Jordan

He couldn’t do it himself.

Jordan was also demoted to the JV team sophomore year in high school, so he wasn’t born pissing excellence.  Yes, he had tremendous talent but he also outworked everybody else.

I’ll bet he learned that fact during that fateful sophomore year where he DOMINATED the jayvee team.

Too many people believe that a “lucky break” should be the instigator for a consistent work ethic.

consistency is a habit Aristotle


“If I could get this, then I would do that”  Ugh.


Let me save you the suspense. Without consistency, you aren’t prepared at the point you get the lucky break.


This results in failure.


I’ll bet if you honestly dissect the events leading up to any previous failed opportunity, you will discover that you weren’t prepared.


Hey man, that’s fixable.


Too many people let a tragedy derail their whole life or career. A tragedy is but a drop in a sea of hard work.Consistency No one can make you feel inferior

Yes, it’s devastating, but the courageous move on because they have to and the work sees them through.

Don’t give anyone or anything permission to make you feel bad or ruin you.

A person or event can only wreck you with your permission.

Just work.

I mean, you love the work, right?

Do you know how many people waste their lives away in a job they hate?

Remember that next time you’re feeling sorry for yourself.

I have seen very mediocre talent become superstars because they out work everyone.

They want it more.

I have seen artists literally born with a golden gift from God piss away COUNTLESS enviable opportunities because they won’t work.

Consistency is bettter than rare moments of greatness


The takeaway from those two previous statements is consistency.


Whether you are mediocre or you have a God given gift, success only happens with consistent work.

How can you be more consistent?



Stay in tune.

Consistency No One Beat us

Consistency Lombardi Quote

Consistency Trust yourself




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