Awareness is the key element to deserving success.

I subscribe to Tai Lopez’s 67 steps to success. It’s paid coaching and it’s awesome. While I 100% support paid coaching (a resource that most of you choose not participate in which demonstrates a lack of humility, I mean you must already know it all right? But I digress) I’m not plugging Tai’s. I’m all about giving credit where credit is due, and the content of this article was derived from Tai’s 1^st step of the 67 steps.

 

Do you think you deserve success?

Do you really think you deserve success?

 

Many artists (and normal people) say they deserve success but they’re not really deserving because they don’t do the necessary work that is required.

If you want to lose 100 pounds, you need to deserve to lose 100 pounds.

To deserve to lose 100 pounds you have to be aware of what is required to execute that plan. You must be conscious of how your body works, how many grams of protein, sugar, carbohydrates, etc. should you intake every day.

You must have awareness to avoid processed foods.

 

You have to be cognizant of how your body works with regards to caloric consumption during exercise and sedentary times, then apply that knowledge to your personal situation.

 

 

Are you active at work?

Sitting at a desk?

 

Here’s an awareness example that everyone can relate to.

Remember the day you got your last automobile? It doesn’t matter if it was new or used, awesome or junky.

The day you got it was the day you noticed EVERYONE had that same car. It’s like they appeared all over the road out of nowhere, right?

You became aware of the car type once you owned it and now, even though they were always on the road, you notice them everywhere because your awareness has increased.

Cool huh?

 

 

Becoming aware of what has to be done means you now have a solid blue print to execute the plan.

 

You only deserve the end result once the plan is executed.

 

Most people choose to be blissfully unaware. It’s easier.

 

 

 

Maybe you can’t be as physically fit as Arnold Schwarzenegger who works out 6 hours per day or LeBron James who is 6’8” 280lbs. with 6% body fat but you can deserve more than you have right now.

You can improve.

 

You can get on the journey of becoming the best version of you; be that physically, mentally, artistically, or all of the above.

 

Each day you have to go to bed a little wiser, step by step you get better and rarely does that happen in fast spurts.

 

Most people in life are victims of their own making. They are focused on the lottery approach to life because they are waiting, wishing upon a star in their lives and their music careers.

 

 

There is no lottery.

 

Tomorrow will not be better just because you believe it will be. If you want tomorrow to be better you HAVE to work today, every day, and take it step by step

 

 

When you earn it you will be deserving of it.

 

There will not be one event that alters your momentum enough that will “change your mind” about committing to your music career. The one event that thrusts you forward will only be a “game changer” if it’s met with the proper, prior preparation.

 

That preparation will be the result of work which makes you deserving of the outcome.

 

Without the appropriate groundwork, the opportunity will be blown and result in tormenting frustration for the artist.

 

Have you ever had that happen?

 

Who did you blame for the outcome?

 

If you understand this concept, your perspective will change and you will become more patient. You will stop blaming the world, blaming your parents, blaming the industry, etc. and get down to the work of deserving more.

 

 

 

To get what you want, you have to deserve what you want. The world is not yet a crazy enough place to reward a whole bunch of undeserving people.

 

 

If you are not where you want to be right now it’s because you don’t deserve it yet.

 

 

That’s a simple fact that is always a jagged little pill to swallow.

 

The world is, in the light of the Universe, a fair place to live. As imperfect as it is, it’s more just that it has ever been in the past. People get rewarded when they are deserving of what they want.

 

I have friends who are incredibly successful and friends that are unsuccessful and I can tell you that my friends who are successful deserve it and my friends who are unsuccessful don’t.

 

 

 

 

What about wealth and abundance?

 

Why does Bill Gates have 60 Billion dollars and the rest of the world doesn’t. You may say that nobody deserves that much, and you may be right,

 

but he changed all our lives forever. He added immense value to the world. You may believe he doesn’t deserve 60 billion but he certainly deserves the respect for his accomplishments and he definitely deserves more than me and you. Did you know from the time he was 19 years old to 30 years old Bill Gates NEVER took a day off?

 

 

Are you that committed to your own career?

 

 

 

 

If you aren’t why on earth would you expect anyone else to be more committed to your success than you?

 

Why then, would you resign to waiting around until someone sees your potential and acts on it to make a decision to really believe in yourself and commit to your own project?

 

Do you see how that is a victim type strategy?

 

I hear artists say this all the time, “I’m going to just stick my toe in the water and see if I get a good reaction, if everybody freaks out enough for me I’ll jump in.” Or I hear, “I wrote and spent money recording these 3 songs, I’m going to wait until I make my money back on these 3 songs to determine if songwriting is a good career choice for me.”

 

This strategy feels smart because you don’t expend too much energy and money on what you probably honestly believe is a “pipe dream”. It certainly feels safer because you don’t have to be that vulnerable, do you?

 

 

If you make sure you’re not in a position to be too emotionally vulnerable, then you won’t be too upset if it doesn’t work out.

 

 

 

You don’t believe in yourself because nobody else does so it’s easy to blame the world for your lack of progress. You can’t succeed because the world doesn’t see you as amazing and therefore it’s not your fault, right?

 

 

 

You’re a victim of your own unsuccessful strategy simply because you are unaware of the vicious cycle you are caught up in.

 

I want y’all to win.

 

Life is about the journey which is what is happening right now, not the end result.

 

I want you to focus on the intangible skills like awareness, wisdom, patience, focus, execution, and experimentation.

 

 

 

When you come to the awareness that there is no failure in experimentation, you enter into a life perception that will breed success.

 

There is no failure in experimentation. When an experiment doesn’t work you learn what doesn’t work, you move forward.

 

You’ve added tremendous value to the answers you seek.

 

You’ve learned something, you’ve progressed, therefore NO FAILURE.

 

You eliminate a speed bump or a pot hole in the system.

 

When you view every challenge as a black or white outcome, that is to say success or failure, you lack the awareness of complexities and therefore you are much harder on yourself during the losses OR you get too cocky on the wins which results in a head trip.

We’ve all met that artist.

Ugh.

 

I want you to read this excerpt from a letter written by a prisoner sentenced to life without parole in Sing Sing Maximum Security Correctional Facility. This came from a book written by Will Durant entitled On the Meaning of Life, which was a compilation of responses to letters he sent out asking about the meaning of life.

 

Read this carefully and let it sink in.

 

 

I do not know to what great end Destiny leads us, nor do I care very much. Long before that end, I shall have played my part, spoken my lines, and passed on. How I play that part is all that concerns me.

In the knowledge that I am an inalienable part of this wonderful, upward movement called life, and that nothing, neither pestilence, nor physical affliction, nor depression, nor prison, can take away from me my part, lies my consolation, my inspiration, and my treasure.

                                                                                                          Owen C. Middleton (convict 79206)

 

Here are the takeaways from this letter.

 

The most important line to me is “HOW, I play that part is all that concerns me.”

 

Don’t focus on bad business deals (everybody has them), rejections (we all get them), health issues (most people have some kind of health issue), difficulty keeping the band together, difficulty getting gigs, difficulty getting the money you need to record (when you deserve it, the band, gigs, and money will come), difficulty marketing your music (all the knowledge you need is out there and a ton of it is free If you are aware of what to look for), and traumas (most people have some kind of remarkable personal trauma).

 

Instead, focus on the reality that you are in a competition with yourself. YOU must get better and you are the only one that make that happen. Be aware that you are an inalienable part of the upward movement called life and you aspire to make a dent in the artistic part of this upward movement.

 

Donald Rumsfeld was quoted as saying, “There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. There are things we don’t know we don’t know.”

 

 

Awareness is what is required to search for the unknown unknowns.

Awareness is key to being a student of the game.

 

Ideas won’t make you a great artist.

 

Supreme talent won’t make you a great artist.

 

Work, awareness, and endless experimentation is what will make you compelling, iconic, and contagious.

 

When you become aware of that, you will find fulfillment in your artistic endeavors and not for nothing, your bank account will reflect it.

Stay 

In

Tune

 

PS: If you haven’t already downloaded my free Music Marketing On Twitter book, please enjoy it on me. Go to GiftFromJohnny.com put  in your name and tell us where to send it. It’ll teach you how to get 1,000 new targeted followers every month for just 15 minutes per day.

 

 

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