Tag Archive for: Permission Marketing

contact-lists-envelope-feature-green

I love artists, especially indie artists like you. I live every day to help them. Sometimes I’m motivational, inspirational, educational, and sometimes I’m all three. Today is educational and it’s all about contact lists.

contact-lists-savvy

Creating a life for yourself as an artist is going to require more than your amazing talent. It’s going to require a little business savvy. The business savvy ensures that, somehow, you get compensated for your creativity.

 

Sounds fair, right?

 

Contact List Crawl

 

You have to start small.

 

Crawl before you can walk.

 

 

 

Walk before you can run.

 

 

contact-lists-run-like-you-stole-something

Then run like you STOLE SOMETHING!

 

 

 

First get compensated in some way.

 

Then work towards a method to get compensated more often for your creativity. You got paid once, figure out how to do it again.

 

Now, you’re just a few tweaks away from actually making a living.

 

 

contact-lists-landmines-meme

 

 

 

There is a TON of mental landmines you’ll have to navigate (we ALL do, don’t fool yourself), but there are some common sense tactics that will point you in the right direction.

 

Step one to monetizing your fan base (or creating cash flow) is creating contact lists.

 

 

 

Most of you suck at contact lists so it’s no wonder you’re so frustrated.

 

You see, marketing at its most basic level requires REACH and FREQUENCY.

 

contact-lists-radio

 

This is EXACTLY how radio used to work for all the old souls out there reading this.

 

Contact lists allow you to reproduce the effectiveness of radio in a very DIY manner. It is slower but extremely effective.

 

Every radio station provided a certain amount of REACH within their market, and the rotational format of radio provided the FREQUENCY.

 

Radio promo required a “radio tour” visiting MANY different stations for the purposes of creating relationships that would result in spins at each station to maximize your REACH.

 

contact-lists-radio-tour

 

FREQUENCY costs money on the radio. Lots of money.

 

FREQUENCY costs money on TV too. That’s called ad space.

 

 

The power of frequency in radio to break an artist was so great that it was always going to cost money; the juice was worth the squeeze to the labels.

 

Think about frequency for a second. Today most stations are only spinning about 25-40 (ish) different songs per week.

 

Here’s the math: 12 songs per hour, times 24 hours, times 7 days = 2,016 spins per week.

contact-lists-record-spins-math-meme

 

That’s a LOT of frequency for 25-40 songs.

 

That’s NOT many artists, though.

 

Also, not as many people are listening to radio these days.

 

Get it?

 

 

Now radio isn’t as powerful. At least not in the same way.

 

contact-lists-power-radio-sinking-meme

 

You’re not going to break on radio.

 

Now consumers aren’t forced to endure the frequency because they have choices today that they didn’t have even 5 years ago.

 

 

Smartphones provide these choices.

 

 

As a consumer, you’ll find exactly what you’re lcontact-lists-radio-logo-choices-memeooking for with anyone of the 1,000 choices you have and you’re not looking to discover new music, are you?

 

No, you want to play your jam.

 

 

We all do.

 

All you indies need to be aware of that.

 

 

 

Here’s a really cool big picture SECRET: If you have contact lists, the FREQUENCY is free.

 

contact-list-frequency-is-free-meme

 

I know, I know, I KNOW exactly what the naysayers are vomiting up right at this moment!

 

“Email is dead therefore contact lists are worthless. Only .1% response rate.”

 

 

This makes it very easy for you, the one who is currently ignorant about the power of contact lists, to avoid learning that marketing skill.

 

These horrible response numbers are probably true: for email spammers.

 

Buy 100,000 random email addresses and you have 100,000 contacts but you DON’T have permission from an of these contacts.

 

contact-list-telemarketer-no-permission

You know, like a telemarketer has your number but not your permission. There’s a difference.

 

 

What’s the difference you ask?

 

 

Well, if you’re providing content that is relevant and personal to your contact lists, you can experience consistent email open rates that are as high as even 75%, or higher.

Contact Lists drip-email-image

The proof is in the pudding. Here is a real image of the email chain open rates that comes out from my free Twitter Book squeeze page.

 

Here is an image of a bunch of Bailey James email open rates from her contact lists.

contact-lists-bailey-james-email-opens

 

This is the difference between permission and spamming.

 

 

 

 

Too many of you immediately think of “sales” as “spam” or obnoxious. We ALL hate to be sold but we LOVE a good story and good information that can help us improve.

 

contact-list-hate-marketing

 

 

You provide the improvement information and it’s not sales, you’re helping them and building trust.

 

 

 

 

So let’s look honestly at the gifts that are easily and inexpensively available to you today for marketing.

 

REACH

 

Social Media: Not only do you get worldwide reachcontact-lists-reach for free on multiple platforms like Twitter, Instagram, Facebook, Snapchat, YouTube, etc. (that doesn’t require a radio tour or travel or even leaving your couch for crying out loud), but you get far better targeting than you would on radio or TV.

 

 

What do I mean by that?

 

 

 

Yes, think about it. Maybe you’re a country artist on country radio but some people like this artist or that artist, and some people like “old” country as opposed to “bro” country, etc.

 

 

 

By the way, this is true of ANY genre of music like jazz, rap, hip-hop, R & B, Rock, Metal, Pop, Ska, Reggae, etc. There are sub-genres. In the business world, they refer to these sub-genres as “Niche Markets”.

 

contact-list-better-targeting

Country radio doesn’t articulate between these sub-genres or niche markets. Nor does urban radio, rock radio, pop radio, etc.

 

Social Media does.

 

 

Social media can REALLY get surgical which is far more efficient.

 

contact-list-far-more-surgical-memeSocial media is so efficient that with a little knowledge, you’re only spending time building relationships with potential fans that YOU KNOW like your specific sub-genre of music.

 

Less time wasted.

 

You don’t want to waste time trying to sell awesome hamburgers to a vegan community.

 

contact-list-touring-is-best-way-for-lists

Touring is another excellent way to target an audience that you already know absolutely loves YOU.

 

 

 

Every freaking show, you should be collecting contact data. There is no better way for an artist to create a relationship with a fan than by blowing them away with the artist’s live show.

 

Bailey James has played 1 middle school show. We got 150 contacts from that one show.

Abbey Cone is an artist I used to work with. She did a show and implemented text capture. The result was over 400 contacts in 5 minutes!

 

 

 

Now, you’ve done that.

 

You say they love you.

 

contact-list-get-their-information-dummy

GET THEIR INFORMATION DUMMY!

 

 

 

 

 

Squeeze pages and text capture are amazing tools to do this with.

 

You need to be downright OCD and ANAL about this process.

 

 

So you have the REACH. What are you doing about the FREQUENCY?

 

contact-lists-frequency-meme

 

 

Bottom line, it’s a psychological FACT that the human brain needs to hear a song at least 8 times before subconscious brain begins to realize that it should even pay attention to a hit song, let alone love it, know it, and live it.

 

contact-list-8-times

 

8 knocks are required before anybody even thinks of opening up that door.

 

Make sense?

 

 

 

If your content, especially video content is valuable to THEM, you can always be playing your music in the background; creating FREQUENCY.

 

For the indie artists with a little promo budget flirting with the idea of radio, one or two spins isn’t going to get it done.

 

You’d better have a budget for a boatload of spins to even make a dent.

 

Btw, the dent you may or may not be making is a “dart in the dark”.

contact-lists-analytics

 

There’s no way to monitor it, measure it, get real numbers as to how many heard it, and who exactly heard it.

 

How about who liked it and who didn’t after they heard it?

 

 

 

With social media there is analytics.

With your contact lists there are analytics.

 

If you take the time to learn about different contact capture tactics, you’ll begin to see results.

 

 

Contact Lists jacob-cade-squeeze-page-resized

 

 

What I mean by that is there are Squeeze page, text capture, and other kinds of technologies that will keep you in touch with these fans.

 

 

 

Once you master the REACH of a live show or social media and capture the people who respond, you now have an opportunity to create a relationship and implement FREQUENCY to deepen that relationship.

 

contact lists-email-really-works-meme

 

 

Once you have a deep enough relationship, meaning once they trust that you, the artist, cares about them, they will spend their money.

 

 

 

 

 

 

 

 

Remember this, communication is NOT your intention, it is what is being received by the potential fan.

 

 

contact lists-communcation-is-not-your-intent-meme

 

It doesn’t matter that you actually do care about them. I mean, it DOES matter, but if your language, communications, and exchanges are not relevant to THEM, or personal to THEM, it doesn’t matter that you really do care.

 

 

 

 

They won’t open the emails.

 

They’ll think you don’t care because you haven’t effectively communicated that you do care.

 

Telling them you care because you really do isn’t enough.

 

You have to SHOW them you care.

 

 

 

When you start wondering how you can communicate that you care and what kind of content will be valuable to THEM, you’ll start asking the RIGHT questions.

contact-lists-permission

 

Once you figure out how to gain and keep permission, they’ll buy from you.

 

 

If you are OCD ANAL about building your list and (especially for touring artists) if you’re converting that list, you’ll become a successful artist who is making a nice living doing what they were born to do.

 

You have the seeds now. Just add execution and GROW YOUR BUSINESS.

 

Stay

 

In

 

Tune

 

 

 

If you found value in this article, please SHARE it and COMMENT below.

 

 

 

 

 

 

 

 

 

Poverty Think Your Way Out Feature

This is going to piss a lot of artists off, but it really is the truth and I want to make you aware of it; otherwise you simply won’t grow. Poverty is a state of mind. It has very little to do with access to Poverty Old Womanresources or capital. This goes for artistic poverty as well as regular plain old poverty.

 

The following information on this poverty study came into my awareness as a result of paid coaching I received from Tai Lopez. I paid for this coaching because he had some answers and I was seeking knowledge. All this comes into play in this article. (To be clear, while I WHOLEHEARTEDLY believe in paid coaching, I am not advocating for Tai Lopez, I’m just giving credit where credit is due).

Joseph Stiglitz won a Nobel Prize as an economist and his scientific research confirmed that what actually keeps nations, communities, and individuals poor is not primarily a lack of capital or opportunities (what most people think)

Instead, Stiglitz found that the root is a lack of knowledge, and more specifically a lack of knowledge on how to gain more knowledge.

The inability to learn quickly and efficiently…Poverty Joseph Stiglitz

What his research found was, “What separates developed from less-developed countries is not just a gap in resources but a gap in knowledge.”

Like the Chinese saying goes, “Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime.”

You must learn how to learn.

It’s an art and a skill.

Most people learn too slowly due to their fixed mindset that won’t adapt to feedback analysis because of their simple stubbornness and delusion (wishing the world was like their fantasies instead of having the courage to seek truth). 

Learn how to learn more quickly and you will live a very rich life (not just financially).

 

What will change your life is NOT one person, one record executive, one big time manager, or one opportunity; it will be your mindset.

You have to change your mind first because, I promise, you are the problem. Once you realize that and deal with it, you’ll start to ask the right questions.

Poverty Ask The Right QuestionsWhen you ask the right questions, you seek the right knowledge.

When you seek the right knowledge you get the right answers.

Then your life begins to transform.

 

It’s quite miraculous really.

The record business isn’t holding you down or keeping you out, you are.

Poverty isn’t holding you down or keeping you out, you are.

Poverty blind Darts

 

There are plenty of opportunities to accomplish what you want with your artist career, right there in your little town, but you aren’t taking advantage of them because either you don’t see them or you do see them and can’t recognize them.

 

In short, you don’t know because you lack knowledge and understanding (isn’t that exhausting and frustrating?).

 

If you had knowledge and understanding you would be seeing results, it’s as simple as that.

 

For instance, many of you have become aware of me through the free Twitter book I give away. I constantly get emails and tweets about how people begin to grow their Twitter accounts at a rapid rate immediately after reading that book.

Poverty Music Marketing Book Cover

 

Before they didn’t know. Then they knew. Now they see results! (And it was free!)

The reason you can’t see or recognize these opportunities is because you refuse to learn.

 

 

 

Many of you refuse to learn the truth because your fantasy will get blown to smithereens.

 

You realize that your precious dream of being artist, like every other dream, comes dressed up in overalls looking and smelling a lot like hard work.

Poverty Thomas Edison Quote

 

I constantly get emails from artists who tell me they are broke.

 

But y’all still have money for that next recording, new guitar, new microphone, studio equipment, car, weed, cocktails, rims, hydraulic switches, or long weekend at the beach.

Why not start to double down on yourself with the VERY inexpensive investment in books?

 

Tony Robbins read 700 books when he was starting out. He came from absolute poverty. His mother was so broke they couldn’t afford to purchase Thanksgiving dinner every year. This is why Tony feeds over 100,000 families every year at Thanksgiving.

Poverty Tony Robbins

 

Tony Robbins doesn’t have a college education by the way.

 

There is an EMBARRASSMENT of knowledge right on Amazon.com. You can find books about recording, marketing, music marketing, mindset changes, psychology (to apply to your communicative exchanges with fans), management, the record business, social media, etc.

 

If you’re looking for a book that has an EZ button, you won’t find it. If you’re looking for a book that will tell you exactly what YOU need to get ahead in YOUR career, you won’t find it.

 

That’s where your work ethic and your big brain come in.

Poverty Connect The Dots

 

After the reading is done and your creative juices are flowing, you will start to connect the dots and apply this newfound knowledge to your specific situation.

 

I have read and listened to hundreds of books and podcasts that interview or reveal facts about super influential people like Tony Robbins, Seth Godin, Tai Lopez, Steve Jobs, etc.

 

Do you know what every single one of these leading minds have in common?

They read.

 

They read a lot.

Poverty_Tai_Lopez

 

Tai Lopez is famous for reading 10,000 books.

 

 

Stop fidgeting and relax.

 

 

I’m not saying you have to read 10,000 books to succeed.

 

I will ask you this, what was the last book you read that had anything to do with marketing music?

  • How about Content Marketing in general?
  • How about human psychology and how we are wired up to shop?
  • When I ask artists what they are mostly frustrated with by far the most common response is their social media progress. What was the last book you read on that?

 

Get it?

 

Poverty Mark Twain Quote

You need very specific knowledge to get ahead in your chosen career and you’re blowing it by purposefully ignoring the facts and staying tethered to your happy little fantasy.

 

I promise you are lacking some serious data.

 

Which means you’re making important business decisions based on zero or inaccurate information; which is INSANELY expensive.

You can’t afford insanely expensive.

 

Nothing will change until you internalize that fact and rectify it.

 

Every interview or biography I have ever read about a powerful person has a similar quote and it looks something like this, “Books are the best deal out there.”

Poverty Abe Lincoln Book Quote

 

You can gain deep understanding, access and proximity to the greatest minds on this planet, past and present, for somewhere between $2.99 and $15.

 

What?!??!

 

It’s all out there for you.

 

Y’all it is SO EMPOWERING!

 

I LOVE to read because I have a dream to architect a new music business record label with Daredevil Production.

Poverty Gap Collage

 

Every time I read, I get a little closer to that reality. Every book I read gets me super excited about the new ideas I can apply to my dream.

 

 

Sometimes the information comes in the form of validation; like with Seth Godin’s Poverty Permission MarketingPermission Marketing. I read the foreword, introduction, and first 2 chapters of that book and I was literally vibrating. It was everything I have been preaching for the last 4 years at Daredevil (why the hell didn’t I read that before?).

 

 

Sometimes the knowledge manifests in the form of an epiphany or major lesson learned; like with Predictably Irrational. It was in this book that I connected some dots about how humans shop comparatively as opposed to trying to understanding real value.

 

For instance, none of you truly understand the difference in value between a 4-cylinder engine and a 6-cylinder engine. What you do understand is a 6-cylinder engine is bigger so must be worth more. We think we are researching our purchase choices but we are really looking for a comparison that is quick and makes sense to us.

 

Here’s a fun factual story. There was a company that created a $250 bread maker. They had tons of distribution in awesome stores like Williams-Sonoma, etc.Poverty Dan Ariely Quote

 

They weren’t selling any bread makers.

 

They hired a consulting firm that researched the issue and their solution was to make a $400 bread maker.

 

Wait, huh?

 

Yep.

 

They said don’t plan on selling any, just put them on the shelf next to the $250 model.

 

People didn’t understand the value of a bread maker because they had nothing to compare it to.

 

Once the $400 (decoy) bread maker was placed on the shelves of the distributors, the $250 models began to sell out.

 

Pretty cool huh?

I learned that in a book.

 

Poverty Predictably Irrational

A used book that cost me less than $5. Just that one piece of information was worth the money; but there was so much more.

 

A bread maker is as ambiguous of a product as your music. It’s not like construction, medicine, gasoline, food, or some other product or service that society absolutely needs.

 

No, your music, as good as it is, is a product that nobody needs, wants, or is looking for.

Nobody is shopping for new music.

 

You aren’t either if you think about it.

 

You have your jams, you’re all set.Poverty Books

 

Want to think your way out of poverty?

 

What disruption and subsequent chain of events has to happen to open a consumer’s mind and heart about your music enough to influence them to buy?

 

Ahh, now you’re asking the right questions!

 

Stay

In

Tune

P.S. You must learn to learn. Start by reading. Here are a few recommendations to get you started.

 

Poverty Predictably Irrational

Predictably Irrational – Dan Ariely – This book is all about hidden forces that shape our decision making; like the decision to buy your CD. Get it? (Bread maker story was in this one)

 

 

 

 

 

 

Poverty My Book

 

 

Advanced Music Marketing On Twitter – Johnny Dwinell – Yes, this is me. If you read my first Twitter book (which you can get for FREE if you don’t already have it) you know how to target and grow your followers. This advance book teaches you what to do with them. Essentially how to turn your followers into real fans.

 

 

 

Jab, Jab, Jab, RIGHT HOOK – Gary Vaynerchuk – This book breaks down content marketing on different social media platforms. It shows you the “native” Jab Jab Booklanguages of each platform along with do’s & don’ts. It’s really cool because Gary pulls actual posts from each platform and judges them. You’ll learn a lot.

 

 

 

 

 

Once you devour these, email me. I’ll create a master list of every book I’ve ever read.

 

If you found this article valuable please SHARE it and COMMENT. (Thanks!)

 

Permission Marketing Frog Feature

Artists, if you don’t read Permission Marketing by Seth Godin you’re an idiot. Period.Permission Marketing Book Cover

 

The first 50 pages of this book absolutely confirm the messaging and concepts of every music marketing article I have ever written over the last 3 years; it is exactly the business model that Daredevil Production is building.

 

It’s exactly the business model for the new music business.

Which means that whether you like it or not, whether you believe it or not, or whether you know it or not, this is YOUR BUSINESS MODEL.

 

The fact that I devour books (especially marketing books), and I’m aware of Seth Godin because I have read many of his blogs, and I’ve just now read this book, makes me an idiot.

 

There, I said it.

 

This book was originally published in 1999!

 

This is not a new concept in today’s society, but it is brand new to the music business.

 

Which means there will be little competition to the early adopters.

 

Permission Marketing Frog Jam MEMETwo Questions: How will your song become my jam in 2016? How will ALL ARTISTS find an audience, expose their music to that audience, and create lifelong Superfans in the future?

 

Answer: Permission Marketing

 

“Oh, let’s get in to this right now.” He says, rhythmically tapping his fingertips. (So exciting!)

 

Permission Marketing is not new. In fact, it’s the way all commerce was done prior to 106 years ago; prior to the industrial revolution.

Permission Marketing General Store

 

Huh?

 

Yes, before mass media, nationwide affordable telecommunication and motorized transportation, every consumer had a relationship with their seller of goods and services.

 

People knew the owner of the local General Store, blacksmith, doctor, pharmacist, and would frequent these establishments consistently. Think about that for a second, these consumers were super loyal.

 

There was trust.

 

Permission Marketing Trust Dollar

 

There was understanding.

 

There was constant commerce.

 

Because the makers of goods and services couldn’t effectively reach anyone outside of a radius of a few miles, the businesses need not expand. What would be the point?

 

The opposite of Permission Marketing is Mass Media, or Mass Marketing. Godin refers to this as “Interruptive Marketing”.

 

We interrupt this television show, radio program, web browsing experience to show you a word from our sponsors.

Permission Marketing Interruptive Marketing

 

You get it.

 

Marketing changed drastically with the industrial revolution and the invention of the automobile and is now morphing again with the advent and acceptance of the internet.

 

 

 

Godin accurately states that mass media was created as a result of the emerging giant brands and multinational companies. What good was building a huge factory to make a product cheaper (this is called the economy of scale) if you couldn’t sell it to anyone beyond a radius of a few miles?

Permission Marketing Brand Collage

 

At that moment we witnessed the birth of national magazines and newspapers.

 

Then radio.

 

Then television.

 

Boomtown.

 

 

It was easy back then. Few channels meant less messages which means the ads were actually seen by the masses. Bigger reach and super effective frequency of ads meant quicker, more lethal advertising ROI’s (Returns On Investment).

The resulting sales were astounding! The more money you spent on advertising the more sales you created.

Permission Marketing Maxell Tape EASY photo

Simple.

 

 

By building national brands like Dove soap (which was the first product to replace homemade soap) and Crisco (which was the first product to replace lard) Proctor & Gamble began the start of a multi-billion dollar home product empire.

 

 

But now, consumers are POUNDED with advertising messages and have become comfortably numb.

 

Permission Marketing Chaos Clutter

 

This is human nature, predictable human psychology. If you eat at the very best, most expensive restaurant in the world, every day, it becomes blasé and boring after a while.

 

In the music business, we call this “overexposure”. Seeing Adele live is an event so huge she sold out her whole concert tour in something like 3 minutes. If she played your local bar every Friday and Saturday nobody would care.

 

Get it?

 

Boring but relevant statistic: You are exposed to 3,000 ads per day.

 

Consequently, nobody cares about your song, man, well, kind of.

 

Nobody is interested in learning about your song or taking a chance on spending 3:30 to discover you suck, even if you do manage to get a little crumb of their valuable attention.

 

We are now seeing advertisers, which includes indie artists and record labels, making the same fatal marketing mistake. Their advertising has become less effective because it’s reaching far less people and the people it does reach are not responding as much.

Permission Marketing Catch 22

 

The increasing lack of response is because of all the clutter, all the noise, all the ads we are constantly deluged with.

 

The mistake they make is that they respond to the dwindling return of sales from advertising by paying for more ads in an attempt to reach more people.

 

Which creates more clutter.

 

Which further deteriorates the effectiveness of their marketing.

 

Catch-22:  The more they spend the less it works. The less it works, the more they spend. (All praise be to Seth Godin).

 

Interruptive Marketing fails because it is unable to get enough attention from consumers.

 

This creates the opportunity for Permission Marketing, especially in the music business.

 

Permission Marketing Handshake Creating RelationshipsAt Daredevil Production, we are taking it back to the old days; creating relationships.

 

We are turning all this advertising clutter into an asset for our artists and ourselves. This is what I am constantly trying to share with you in an effort to help you succeed.

 

If you are an avid reader of this blog, you regularly give me permission to email you and deepen our relationship.

 

 

There is so much competition for artists on the internet. With mass marketing breaking (broken) down, your music isn’t going to begin your career.

 

A relationship with a potential fan is.

Permission Marketing Mass Media Dead Airplane MEME

 

You’ve read my updates on our artist Bailey James. Bailey and her family get it.

 

Do you now see why I tell our artists to engage everybody?

 

 

Do you want to know how much of an advantage that you really have by taking the leap of faith by learning and mastering Permission Marketing?

 

This is a general statement (fact) but it certainly applies to the music business.

Permission Marketing Pete Townshend

 

Through decades of Interruptive Marketing, the big brands (all the major labels) have become bigger and supremely dominant.

 

The top 100 advertisers account for 87 percent of all advertising expenditures in the USA. More than eighty of these companies have been advertising for more than 20 years.

 

Wow! Did you get that?

 

 

There are 2 takeaways from that statement that overtly affect your advantage as an indie artist/master marketer and any decisions you might be entertaining to obtain a major label record deal.

 

First, big companies don’t hire people to reinvent decades-old super successful marketing techniques. They train their newbies to do exactly what the last marketing person did.

Permission Marketing Titanic MEME

 

Second, the newbies don’t want to rock the boat even though they have great ideas and understand the old marketing methodologies are not working as well. Simply put, they weren’t hired to demolish the distribution channel or to question the very foundation of their marketing heritage.

 

This means the biggies will stick to their guns and the old school way of doing things until it’s too late.

 

Until the ship sinks.

 

Your proof of this statement lies in the fact that there are only 3 major labels left, Warner Brothers, Sony, and Universal.

 

Permission Marketing Record Label Collage

 

Your proof also lies in the fact that all the majors are STILL sending consumers to iTunes to purchase music.

 

For what? How hard is it to set up a webstore with a major label brand name that would allow the label to get 100% of that precious sale?

 

Therein lies YOUR opportunity.

 

Here is your chance to stick out and create name for yourself as an artist.

 

Bailey tells us her fans say that she is amongst only 1 or 2 other artists who actually respond to them.

Permission Marketing Telephone Conversation

 

Here is your chance to intelligently assemble an effective business plan to realize your dream of making a living (dare I say GOOD living?) creating music.

 

You must accept that the old way of marketing especially with radio spins is toast; like the buggy whip.

 

You must become aware that all your favorite icons, the most important artists to you, were made famous by the old school way because it worked.

 

Now it doesn’t. Clearly.

 

Permission Marketing Oh No MEME

 

It will not work for you.

 

Even if you get the major label deal with the big radio budget.

 

Learn about Permission Marketing.

 

Learn how to create relationships and monetize them online.

 

 

 

Permission Marketing is real.Permission Marketing Money Works

 

Permission Marketing works.

 

If you music is good and your recordings are competitive, you are just lacking one mission critical piece of the puzzle; Permission Marketing.

 

 

Permission Marketing Twitter Book

P.S. It was my privilege and honor to offer my blog subscribers the new Advanced Music Marketing on Twitter book free. Please reciprocate and take a second to leave a rating and review (just click the link and scroll down to the review section). THANK YOU!

 

Leverage The Climb Feature

 

 

 

P. P. S. Learn to Create Leverage In the Music Industry with a new podcast entitled, “The C.L.I.M.B.”. My co-host and hit songwriter Brent Baxter and I trade off quick 20 minute episodes discussing turning pro as a songwriter and music marketing strategies. If you do find that interesting, PLEASE leave a review and a rating on iTunes!

 

Stay

In

Tune.

 

If you found this article valuable, please SHARE it (and go ahead and comment if you wish)