News

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There's Always 1 Skeptic

 By Johnny Dwinell Lately, I’m proud to say, many of my articles have been reposted by some resource sites that have far greater traffic than ours does. Every so often, I get a wild hair and a little extra time that directs me to read some…

Artistic Terrorists

By Johnny Dwinell We have traitors amongst us. I am now acutely aware. They’re more like artistic terrorists. This is serious y’all. I’m NOT screwing around. These people work against you, the artists. They are ruining artists…
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Implied Power

First of all, a big shout out to Brent Baxter for a killer post last week! Thanks Brent (I totally needed that! Let's do it again) The last blog that I wrote 20 Biggest Music Marketing Mistakes I touched on the concept of implied power. I…
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Song Kinetics

WHAT ARE THE KINETICS OF YOUR SONG? Hey y'all, meet Brent Baxter.  He will be guest blogging in my absence this week as I am hanging with my family in  Utah's amazing Zion National Park.  Songwriters this is a must read. <Brent…
20 Biggest Marketing Mistakes

20 Biggest Marketing Mistakes

  This past week Kelly and I were honored to be panelists on Grammy nominee Amanda Williams’SongwritingandMusicBusiness.com songwriting conference. Whoa, let me tell you Amanda and Todd put together an informative, well…

The Songwriter Future

It's interesting to watch human nature during a massive paradigm shift within any industry; a songwriter is no different. We hate change. The more successful we are in any particular field the more removed we are from the undercurrent that is…

Do You Play Poker?

By Johnny Dwinell So terrestrial radio is gone…or almost gone. If you’re a new artist you certainly can’t count on it to break you in the Rock or Pop music genres anymore. MAYBE you’ll do it in country, but the clock is ticking on that…
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6 Music Industry Myths

I was reading a Bob Lefsetz blog post called "Myths" the other day and it got me thinking (btw, you should subscribe and be reading Lefsetz too) Bob's a little negative sometimes but there is good, ACCURATE information in there. It's free,…
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Imagine Every Artist

Imagine Every Artist just wanted to make art. Imagine Every Artist started paying attention to effective content marketing and social media. Imagine Every Artist stopped SELLING on social media and focused on building relationships. What…
How will you add value

How Will You Add Value?

Somehow, we have lost sight of the simple, honest truth that people need to add value, real value, to any organization to be accepted and succeed in that organization. If you don't add value, the relationship will inevitably end or at least…
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Acceptance: Be the Bee

Have you ever listened to a song you've heard a thousand times and then really "heard" it? Or heard something you've never heard before in that song? The other day I was listening to Steve Miller's "Jungle Love" which I've heard literally…
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Chances

At some point in your life you are going to have to take a chance Why is it that some of us are willing to take chances on not wearing protection when we have sex or we chance falling in love, but we won't risk failing in the music business…
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Danger & Opportunity

Baron Rothschild, a 18th-century British nobleman and member of the Rothschild banking family, is credited with saying that “The time to buy is when there’s blood in the streets.” By now, you must be aware that the music business is in…

Who is Monetizing Your Social Media?

Social Media and Momentum We recently had an opportunity to pitch an indie artist on Daredevil Production’s online marketing expertise. This artist (who shall remain nameless) has generated some serious momentum and attention from a key song…
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Demon Commerce!!!

In order to be a professional, commerce is required That's right, to be a professional musician, ditch-digger, lawyer, doctor, plumber, construction worker, snowboarder, hooker, drug dealer, police officer, and even school teacher, COMMERCE…