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Are You Smart Enough

Are You Smart Enough?

Are You Smart Enough To Know That You Don't Know how to make records? Just because you own a Pro-Tools rig and can record music to present to the world doesn't mean you should; it doesn't mean it's good for your brand. OMG, these are GREAT…

Dave Woods Interview with Tanya Marie Harris

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WTF Is Long Tail?

 Definition of ‘Long Tail’     long tail noun noun: long tail; plural noun: long tails 1.  (in retail and marketing) used to refer to the large number of products that sell in small quantities, as contrasted…
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Good News For Indie Artists!

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5 Twitter Marketing Strategies

By Johnny Dwinell Twitter is an awesome surgical marketing tool With over 250 million active users, you have an amazing FREE tool for finding people that are like-minded and connecting with them; like a cocktail party of sorts.  After…

Don't Sing On Your Song Demo Dummy!

By Johnny Dwinell Don’t sing your song demo dummy! If you do, especially if you’re a novice at creating song demos (not necessarily singing), you will inevitably limit your opportunities to sell the song; you will end up casting a “smaller…

What's In Your Toolbox?

By Johnny Dwinell What’s in your toolbox?  What's in your emotional toolbox, your artistic toolbox, your business toolbox, your marketing toolbox? Huh? I used to have a huge fear of commitment. OMG, what?? Years ago after I got…
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Are You A Rip-Off Artist?

By Johnny Dwinell Are you a rip-off artist? Huh? Yeah, man, John Lennon wasn’t the first to say, “Good artists borrow, great artists steal.” Beethoven took from: Mozart (they arguably met and Mozart arguably gave Beethoven…
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10 Superstars Who'd Fail On American Idol

By Johnny Dwinell What is your lane? Do you really know? Should it change? Are you sure? Keith Urban on American Idol I was inspired by Keith Urban after hearing his comment on American Idol last week. He said something to the effect…
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You Learn To Be An Artist

By Johnny Dwinell You learn to be an artist like you learn to be an expert plumber, like you learn to play poker, or like you become a master craftsman working with fine wood furniture.  First you tackle the broad strokes and then increasingly…

A Dead Fish Can Float Downstream

By Johnny Dwinell “Remember, a dead fish can float downstream, but it takes a live one to swim upstream” – W.C. Fields Are you a dead fish?  I love this quote.  If you think that money and the right connections equates to “easy…
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Top 10 Cover Songs

By Johnny Dwinell Kelly and I are so busy with the marketing and record production duties of Daredevil Production, we don’t get that much of a chance to listen to cool new music.  Enter my cool brother-in-law Randy Ahrens.  Randy is an…
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What's Your Frame Of Reference?

By Johnny Dwinell What’s your frame of reference? What’s your frame of reference? Your frame of reference dictates your experiences, perceptions and, subsequently, will dictate your decisions and strategic planning. If you want to be…
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12 Steps For Buying Martian Milk

By Johnny Dwinell My favorite question to ask aspiring artists and songwriters is: “Do You Really Have a Plan?” and what EXACTLY is it? How EXACTLY are you going to make a living as an artist? This question is always good at separating…

Percentages and Branding

By Johnny Dwinell I hate to say it but even though it is easier than ever before to make a living as an artist these days, artists are starving more and more in large part because they suck at business.  The most iconic artists we cherish…