Y’all should know by now the difference between distribution and marketing. Distribution is where consumers go to purchase your music and merchandise, the marketing is why they’re going to go there. Distribution is stocking a product people want to buy. Marketing is the art of influencing buying decisions which drives traffic to the distribution centers. […]
Willpower is what is going to make or break you in any endeavor you choose, be it artistic, business, romantic, or health oriented. I hear from so many of you about your struggles with willpower even when you aren’t trying to articulate anything regarding self-control. It’s evident. Some of you complain about the […]
Now, I certainly don’t know everything about songwriting and how to get cuts- if I did, I’d be writing a song on a beach somewhere right now. But I have been blessed to land a top 5 country hit in the US (“Monday Morning Church†by Alan Jackson) and a #1 country hit in Canada […]
What’s the difference between an experiment and a mistake or a failure? A failed (I hate that word) experiment is a consequence that refines your process, it’s a step forward. A failed experiment is merely a necessary and (should be) anticipated speed bump. A mistake is hitting the same speed bump repeatedly. The definition of […]
I don’t want you to be delusional about your talent. Henry David Thoreau wrote, “The mass of men lead lives of quiet desperation. Resignation is confirmed desperation.†Wow. I believe that everyone has a genius, and most people are busy working on something that has nothing to do with their genius simply […]
I’ve got big news for all of you. Life is not a grind, life IS THE GRIND. Life is what happens while you’re waiting around making plans. The trick to life is understanding that you have to LOVE the grind. Life is not the future, life is not the past; life is RIGHT NOW. When […]
Some of you are going to have a hard time with this article. It’s because I’m going to be pressing hard on a raw nerve you may not be aware of. Whether you are cognizant or not, the discomfort exists. What will sting is that for some of you, to be more successful, you’re going […]
Awareness is the key element to deserving success. I subscribe to Tai Lopez’s 67 steps to success. It’s paid coaching and it’s awesome. While I 100% support paid coaching (a resource that most of you choose not participate in which demonstrates a lack of humility, I mean you must already know it all right? But […]
Music critiques sting when they aren’t positive. For me, I always put a lot of weight on critiques, especially from respected music business people and even some not so respected failed musician turned journalist/critics. You should put weight on critiques from your music business “eldersâ€, but how much? Here’s the thing, just because […]
The music industry is SUFFERING because consumers don’t need more ways to connect with artists and purchase products, they need more reasons. Creating reasons consumers want to buy is what music marketing is all about. Why does the music industry keep creating new WAYS for fans to purchase music/merch/tickets, etc.? You’ve heard of “Murphy’s Law”? Well, […]