With LaLa we have a killer pop song and a good video.
The ad is still currently running.
- $701 spent in ad buys so far
- 1,642,589 video plays
- across 4 surfaces
- Facebook Feeds
- Facebook Stories
- Instagram Feeds
- Instagram Stories
- 12,486 people have watched 100% of the video
- These are not just consumption numbers
- These are 12,486 Facebook accounts owned by actual people
- We can retarget these EXACT accounts with the next piece of content
- LaLa is paying around .055 cents per 100% view
- 2,061 Post Reactions
- 146 Post Saves
- 467 Post Shares (free advertising/exposure)
- 4,071 Link Clicks through to the artist’s website
A $5,000 ad buy would project out to:
- 11,715,912 video plays
- 90,909 100% video views
A $50,000 ad buy would project out to:
- 117,159,126 video plays
- 909,090 100% video views
…and we can retarget every one of these accounts.
Every dollar you spend on digital marketing comes with an ROI in the form of data.