T.G. Sheppard / Ronnie McDowell / Amber Hayes

The Story

In August of 2019, we were engaged to promote a 3-show concert series with country star T.G. Sheppard as the headliner, Ronnie McDowell as the support act, and Amber Hayes as the opener.

The venues were 600-seaters each in

  • McMinnville, TN
  • Paris, TN
  • Paragould, AR

We began promoting the shows in early September, 2019, the shows were scheduled for January 8th, 10th, and 11th, 2020.

RESULTS: 

We promoted this series for 16-17 weeks. All three shows were profitable and we sold about 50% capacity or 300 tickets for each show.

EVERY DOLLAR YOU SPEND COMES WITH AN ROI IN DATA

The promoter bought 10 more shows about a week after the first series ended. We were able to pop off the first two just before the Coronavirus shutdown the first weekend in March.

Here’s the kicker…We were able to optimize the data from the first concert series to better target the people who would like these shows. We SOLD OUT the next two shows in 4-5 weeks!!

Below, you can see the ad spend across all three initial shows…

Here are the results and the ad spend for the shows we SOLD OUT!