Repetition Creates Fans
Have you been frustrated by the complete lack of artist brand & new fan momentum after gaining significant streams from a Spotify Editorial playlist placement?
Do you ever feel like you can’t seem to systematically grow your fan base?
Have you ever wondered why a significant number like 1 million streams doesn’t measurably improve your fan base?
Why are there throngs of artists with 10, 20, even 40 million streams that can’t sell out an office space?
WHY IS THE DISCOVERABILITY FACTOR ON SPOTIFY SO TERRIBLE?
ANSWER: Lack of REPETITION.
The average repetition statistic for an emerging artist on a Spotify Editorial playlist or any legit playlist promotion ranges from 1.3-1.5 Streams-Per-Listener.
The math on 1.5 Streams-Per-Listener breaks down like this:
- If you gained 10,000 streams on that playlist
- 7,500 people streamed your song once
- 2,500 people streamed your song twice
- If you gained 100,000 streams on that playlist
-
- 75,000 people streamed your song once
- 25,000 people streamed it twice
-
- If you gain 1 million streams on that playlist
- 750,000 streamed it once
- 250,000 streamed it twice
The number of streams increases with the size of the playlist audiences. The repetition doesn’t.
This is why the average save rate for an emerging artist on a Spotify playlist is a paltry 0.8%-1.2% or 800-1,200 saves per 100,000 streams. So, how is it that if you gain 100,000 streams on a playlist, and 800-1,200 people save your song, the Spotify Monthly Listeners on your account plummets back to where you started 28 days after your song is removed from the playlist?
ANSWER: Lack of REPETITION. How many times have you saved some content that hit you just right on your mobile device and forgotten about it? The save means they liked your song. The lack of repetition means they don’t have a relationship with your song, yet. This is why they don’t continue to stream your song after it’s removed from the playlist.
The struggle becomes worse when you look at the follower ratio. The average follower ratio an emerging artist can expect from a playlist placement is 0.006%-0.012% or 6-120 followers per 100,00 streams; again, lack of repetition.
Daredevil Production has architected a digital marketing strategy that finds fans for artists. The entire strategy is firmly anchored in the same marketing & promotion fundamentals that broke artists on terrestrial radio: REPETITION.
USING THE DAREDEVIL FAN FINDER FORMULA:
- Stream-To-Save Rates = 9%-17%
- 900%-1,700% more saves per stream than a playlist placement
- Stream-To-Follow Rates = 0.6%-1.2%
- 9,900% more followers per stream than a playlist placement
- 100% Active/Intentional Traffic
- Active/Intentional Traffic = Consumers going to your Spotify account to stream your song
- Passive/Programmed Traffic = Consumers streaming your song because it’s the next one on the playlist
- Active/Intentional Traffic is weighted much heavier by Spotify than Passive/Programmed traffic
The average Streams-After-Playlist Removal for an emerging artist is between 5% and 10% (for every 100,000 streams gained with a playlist placement, 5,000-10,000 streams of that song per year after playlist removal) because so few people continue to stream the song.
With the Daredevil Fan Finder Formula, you can expect 200%, 300%, or more within 3-6 months after the promotion ends because the consumers have a relationship with the song!