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Exclusive: Check Out The New Single And Video From The BRKN – ‘The Motions’

FolknRock Magazine Exclusive The BRKN release new single and video "The Motions"
No. 3 is the forthcoming debut EP from The BRKN, and was named in honour of vocalist/guitarist/songwriter Jacob Cade’s grandfather.

With the release of a pair of infectiously melodic, lyrically dynamic and highly memorable songs – Your Existence and The Motions – Denver, Colorado’s The BRKN are setting the foundation for what could be a meteoric rise not only up the charts, but into the consciousness of music lovers throughout the USA and beyond.

Formed by former solo artist Jacob Cade, who had a modicum of success with a hard-rockin’ three piece that produced an album with industry heavyweight Michael Wagener, and who has written songs with the likes of Lzzy Hale [Halestorm], alongside guitarist Kick Stevens, drummer Mike Bokenkamp and touring bassist Tristan Verghese just last year, The BRKN will be releasing their debut EP entitled No. 3, early next year. At present, they are in the early stages of a 17-city jaunt alongside The Dangerous SummerArm Akimbo and Locket, which started Nov. 2 in their hometown and ends Nov. 24 in Baltimore.

 

 

 

 

 


 

 

JACOB CADE LAUNCHES NEW BAND ‘THE BRKN’/DEBUT SINGLE AND VIDEO FOR THE SONG “YOUR EXISTENCE” OUT NOW

Vents Magazine Interviews Jacob Cade as he launches new band The BRKN and releases new single and video for "Your Existence"

One of the most energetic rockers to emerge in the last year is 18-year-old singer/guitarist Jacob Cade, who drew quite a bit of attention with his explosive live performances and the song “Icky Nikki.” And now, Cade is looking to take it to the next level as he launches his new band, The BRKN.

The band recently released their debut single and accompanying video for the song “Your Existence.” See the video here: https://youtu.be/JS4QB7Do4no

CLICK HERE to continue reading….

Vents Magazine Interviews Jacob Cade and The BRKN they release debut single and video for "Your Existence"

JACOB CADE LAUNCHES NEW BAND THE BRKN; ROCKFEST PERFORMANCE ANNOUNCED

BraveWords Magazine Interviews Jacob Cade about his new band The BRKN and announces Rock Fest performance

One of the most energetic rockers to emerge in recent times has been singer/lead guitarist Jacob Cade, who drew quite a bit of attention with his explosive live performances and the song “Icky Nikki”. And now, Cade is looking to take it to the next level by no longer going merely by his own name, but by launching a new band, The BRKN…CLICK HERE to read more…

 

BraveWords Magazine interviews Jacob Cade about his new band The BRKN and announces Rock Fest Performance

Cashbox Canada Interviews Jacob Cade: 20 and Rising

Cashbox Canada Magazine Interviews Jacob Cade about his new band The BRKN
Fri May 17, 2019

Submitted by Sandy Graham

At 20 years old, Jacob Cade has nowhere to go but up in this industry. Originally from El Paso, Texas and now residing in Parker, Colorado, Cade is a force to be reckoned with in an industry that is hungry for a talent like this artist.

It would be impossible to walk away from a Jacob Cade performance without being overwhelmed by the sheer energy he brings to the stage. Mixing old school rock and roll guitar shredding with dance moves straight out of modern pop, Jacob has tapped into a style that is unique and unexpected…CLICK HERE to read more

Cashbox Canada Interviews Jacob Cade about his new project The BRKN

Prelude Press Interviews Jacob Cade

Prelude Press interviews Jacob Cade. He talks about Michael Wagener, Rachel Bolan, Paul Taylor, Lzzy Hale, Halestorm, Skid Row, Ozzy, Alice Cooper, Metallica

Jacob Cade has been hooked on music from an early age. Inspired by artists such as Guns n’ Roses and Led Zeppelin and brought up by a musical family, it’s no surprise that writing and performing quickly became his passion. Now, the nineteen year old singer and rock & roller is well on his way to stardom. With his newest single, “What’s Your Problem?!” co-written with Rachel Bolan of Skid Row out now and plans to release even more music (including a new album) soon, 2018 promises to be one hell of a year for Cade….CLICK HERE to read more.

 

Jacob Cade Jump Shot with Les Paul Guitar

All That Shreds Magazine Interview: With Michael Wagener Producing, Jacob Cade Is Ready To Rock

All That Shreds Magazine interviews Jacob Cade

With Michael Wagener Producing, Jacob Cade Is Ready To Rock

By Andrew Catania

“The first time I met Jacob was when he and his mom came to my Nashville studio,” recalls German-born studio avatar, Michael Wagener, the man responsible for helping craft dozens of successful rock releases including multiplatinum efforts by Skid Row, Warrant, Metallica, and Dokken. “He played me some demos, licks on guitar and I thought instantly that he was a great young artist with tremendous potential…CLICK HERE TO READ ARTICLE

 

All That Shreds Magazine Interviews Jacob Cade

What Kind of Responsible Are You?

Responsible Feature MEME 2

 

I heard this on a podcast and it hit me like a ton of bricks.

Responsible Ton of Bricks

 What I’m about to describe applies to all people in all jobs, not just indie artists, singers, and songwriters.

 

 

 

This fact goes hand in hand with self-awareness which I’ve written about before.

 

Responsible Self Aware MEME

 

There’s a story I heard (second-hand) from some paid coaching I purchased. The person telling the story was talking to his billionaire friend. He was endorsing another friend’s resume to the billionaire saying, “He came from this family, he has a Master’s Degree in so-and-so from this amazing institution, and blah, blah, blah”.

 

The billionaire’s response was simple, “Yes, but is he worth a damn?”

 

Responsible Worth a damn MEME

 

The billionaire didn’t care whatsoever about his resume and “what he looked like on paper”, he cared about his self-awareness and his common sense.

 

 

What kind of responsible is this person?

 

The more self-aware we become, the smarter we are because we recognize our strengths and weaknesses to craft our life around reality. We strengthen and deepen our character when we’re aware of what tools we’re missing, and we take action to find these missing tools.

 

Responsible Craft Our Reality MEME 2

 

 

We often think we have it together, but when we’re not self-aware, we are bullshitting ourselves.

 

 

 

These fictional stories manifest themselves in multiple ways including what kind of responsible you are.

 

Responsible 3 Kinds of Responsible Monkeys

There are 3 kinds of responsible.

 

 

 

Responsible Responsible

 

 

The first kind is responsible. Responsible people do what they say they’re going to do, work hard, follow up, and take care of all business in their lives.

 

 

 

The second kind is the opposite of responsible, which is irresponsible.  We all have at least one irresponsible friend.  They are always a hot, ghetto mess!

 

Responsible Irresponsible Party Girl

 

They don’t do anything, they’re always late, they party all the time. Sound familiar?

They completely fail at any kind of functional reality and therefore, irresponsible people don’t find happiness or success simply because they’re not willing to work for it.

 

 

 

Sometimes we feel like they find happiness. Sometimes it looks like they do, but they don’t.

 

You know, like that friend you have who’s Facebook page is a complete fantasy; at least to their lives.

 

They think they know how to define happiness, but they don’t know how to work for it. Therefore they don’t know happiness. It’s a destination in their minds.

 

Responsible Cookie Cutter MEME

 

The definition of happiness different for everybody which means the individual has to work to find what it means to them. Otherwise, they’re just crafting their lives to a societal cookie cutter and the society responds with acceptance, but the individual is not truly happy.

 

 

 

Can you guess what the third kind of responsible is?

 

NON-responsible is #3.

 

Wha?

 

Yes, non-responsible.Responsible Non-Responsible

 

Non-responsible are people who claim to be responsible but get nothing done and if you ask them, they’ll tell you it’s not their fault.

 

 

Whoa!

 

Who did you just think of?

 

Non-responsible have an excuse for everything.

 

Responsible Marine Corps Logo

I was raised by a Marine. Excuses were a luxury my sisters and I were not afforded.

 

 

 

 

 

I would have conversations with my dad like this,

 

Dad:Did you mow the lawn?” (knowing full well the lawn was ignored)

 

Me:Well I started but then this happened and that happened and to top it all off, this crazy thing went down.

 

Responsible Drill Sergeant

 

 

Dad: “Ok, but you didn’t answer my question. I understand what happened and why it happened but what EXACTLY was the outcome with regards to the lawn?” “Did you execute or not?

 

Me: “No.

 

 

 

Dad: (he was an Officer in the Corps who oversaw the Drill Sergeants so he had to have a tone of voice that ensured he would not be misunderstood, misinterpreted, or ignored. Oh, and he had to be louder than the Drill Sergeants. You get the picture now) “So why do I care about all this other crap? You have plenty of great excuses and I’m proud of you and your creativity for birthing these incredible challenges, but the bottom line is that the lawn didn’t get mowed. Excuses are like butts (he used a more colorful word, I assure you), everybody has one and they all stink. So, what are you going to do right now?

 

Responsible Excuses MEME

 

 

Me:I’m gonna mow the lawn, Dad.”

 

It was either mow the lawn or get a size 10.5 up my keester.

 

Get it?

 

Non-responsible people can’t or don’t care about communicating. The outcome is predictable. They get frustrated that people don’t understand what they’re trying to convey and ultimately blame these people and the world for not understanding.

 

They don’t feel heard.

 

It’s the job of the communicator to ensure they’re being heard, NOT the other way around.

 

Responsible Shark Tank MEME

 

I was watching an episode of Shark Tank the other day. After the pitch, the panel all passed on the offer. But, as the future entrepreneurs were being led off the stage, one of them says to the panel, “But I don’t feel you HEARD me!”

 

 

 

To which Mark Cuban responded, “It’s not MY job to hear you, it’s YOUR job to make sure that you’re heard!

 

The moment the entrepreneur said, “You didn’t hear me” was the instant he revealed himself as a non-responsible person which I assure you was a complete turn-off to the panel of very successful Type-A investors.

 

Does that make sense?

 

Guess what? Record labels don’t appreciate non-responsible artists. Neither do any of the business relationships you’re going to encounter on your way up.

 

Responsible Can't Recognize A Good Demo

 

I have previously broached this subject in a couple different blogs 10 Worst Song Demo Mistakes and 12 Thoughts On Unprofessional Songwriters. When a songwriter hands in a crappy sounding, cheap, amateur song demo and says or thinks, “It’s the producer’s job to recognize my amazing song through all the sonic challenges” this is an example of non-responsibility.

 

 

 

By the way, in this instance, it’s almost guaranteed that the song sucks, because the person is non-responsible and therefore doesn’t have enough self-awareness to improve their craft. A crappy sounding demo of a hit song is almost like a Unicorn; I’m pretty sure they don’t exist.

 

How about this non-responsible viewpoint, “I can’t find any good players where I live so I can’t put a good band together.

 

Responsible DDHS

This is BS too. I grew up in Delavan, WI, a town with a population of 8,500 people. My graduating class was 189 kids. Somehow, I managed to put a band together that made it to FL via the Allman Brothers and then onto Rob Cavallo at Warner Bros. records. 7 years on the road.

 

That wasn’t luck, it didn’t happen by accident.

 

Do you see how this is a non-responsible attitude?

 

I can never say this enough, communication is NOT YOUR INTENT, but what is actually being received by the listener.

 

Responsible Communication MEME

 

Responsible artists understand that if the audience isn’t picking up what they’re putting down then they must change the message, approach, content, etc. This applies to their art AND their marketing.

 

 

 

Non-responsible people just complain that they feel like they’re never heard. Which is true, they’re probably never heard, but that’s only because they suck at communicating and refuse to take responsibility for fixing it.

 

It’s just too easy to get angry and blame them for not understanding.

 

Make no mistake, communicating is an artform all its own. This what makes marketing music so exciting for me.

 

What other things are affecting your career in a negative way that is in your control but you respond in a non-responsible manner?

 

Responsible artist 2 MEME

Marketing?  “I’m an artist, so I don’t have time for marketing.” = Non-responsible

 

 

 

 

How about business?I don’t have time, money, or the inclination to be a business person.” = Non-responsible.

 

Responsible Artist Guitar MEME

These non-responsible outlooks are keeping you right where you are. These mindsets do NOT get you into a position of growth.

 

 

 

 

You need to evaluate everything in your life at the moment and take a good, long, hard look at what you’re being responsible about and non-responsible about.

 

Stay

 

In

 

Tune

 

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Increase Your Value, Learn To Make Better Relationships

Relationships Feature MEME

 

Imagine that you’re going out on a first date. This person is someone that you’re excited to get to know better but for some reason, you’re feeling excruciatingly nervous. You meet up with the date Relationships Nervousand the night is a disaster.

 

Maybe you were the date and the other person was nervous, which made you nervous.

 

 

Have you been there?

 

Why does that happen?

 

Answer: Nonverbal communication.

 

Relationships Cave Man

 

As a species, we have been communicating nonverbally for thousands of years before we developed language.

 

 

 

 

Therefore, we are far better at receiving and understanding nonverbal communication than verbal communication.

 

Arguably, the percentages are different depending on what you read, but the consensus points to the fact that when any message is received, the majority of the information transmitted was nonverbal.

 

Relationships Cat MEME

 How you say it and what your body does while you say it is far more important than what you say.

 

There is an art to the nonverbal performance aspects of an artist. What are you doing when you’re singing? How does your body language communicate to the audience when it’s time to clap or if they should wait out a pregnant pause?

 

See how important it is?

 

It’s the difference between a green artist and a pro in every situation imaginable.

 

Relationships Upset Man MEME

 

 

As humans, we pre-frame people prior to meeting them all the time. Our brains are designed to conserve energy thus; we won’t spend too much time studying before we naturally fill in the blanks on someone filtering the data through our own emotional experiences.

 

 

 

 

We all have vastly different emotional experiences.

 

Plain English: You’re always being judged.

 

Here’s another good point to remember, I’m generalizing but our first impressions typically don’t happen when we decide to make them.

 

Relationships Introduction MEMEAnother way to think about it is that a first impression is DIFFERENT than an introduction. Rarely do these two separate events happen simultaneously.

 

Why should you care?

 

Answer:  Because your job as an artist is to communicate. Your job as a marketer of your art is also to communicate.

 

Understanding exactly how messages are received is an invaluable exercise for your artistic creativity, live performances, marketability, team building skills, networking, etc.

 

Relationships Introvert MEME

 

Right now, some of you are cringing because you’re thinking, “But, I’m an introvert and I suck at relationships.”

 

I’ve got news for you. You don’t suck at relationships.

 

By the way, an introvert’s reaction to this idea is completely understandable, isn’t it? They don’t view themselves as the gregarious, huge-personality-type sales person who is a killer networker.

 

In fact, many introverts may be a bit envious of the extroverts who seem to effortlessly create relationships.

 

Relationships Big Personality

 

 

Some introverts may even view this lack of outward personality as a detriment to their artist career.

 

 

 

The fact is that introverts and extroverts all have strengths and weaknesses when it comes to creating and maintaining relationships. One is not necessarily better than the other.

 

What makes one PERSON better at creating relationships than another person is self-awareness.

 

Identifying your strengths and weaknesses is quite empowering.

 

Relationships Schmoozing

 

 

 

While extroverts are good at creating many relationships, they’re often not necessarily good relationships or deep relationships.

 

 

 

 

Statistically, introverts are better at creating more meaningful relationships.

 

Maybe you feel shy and weird about schmoozing or “working the room” after a show, but when introverts are ready to create and maintain relationships they think deeply, they observe people well.

 

When faced with the thought of hustling or schmoozing, many introverts think, “I’m too shy, I could never do this.”

 

False! You CAN do this; you just haven’t learned how.

 

Relationships Social Media

This information is HUGE for industry events, after show hustling, AND SOCIAL MEDIA!

 

 

Often, before you “meet” someone on social media they’ve already scoured your Instagram account. They’ve already created an opinion on you as an artist.

 

If you’re aware of this dynamic, you can attempt to control the outcome as much as possible.

 

Themed accounts are pleasurable to viewers. Many of my client’s accounts are themed, albeit some more than others.

 

Relationships John Kern

 

 

@JohnKernMusic is themed black & white. He looks so cool in black and white (he’s extremely marketable in color but there’s a retro vibe that transmits via b&w with John).

 

 

 

@patience.reich has an account that is themed with the many amazing facets of her personality and work efforts. Patience is a black, female jazz singer (working on a pop record), MD (physician of Internal Medicine), true humanitarian (closing her practice every year for weeks or months at a time to travel and give medical care to children in impoverished countries), a marathon runner, a devout Christian, oh, and she loves cats.

 

Relationships Patience Reich

Do you see how a visual or contextual “thread” of sorts is extremely helpful to creating fans on your social media accounts?

 

 

Images are extremely important here, especially on Instagram. All serious artists need professional pictures taken.

 

Relationships Orleans Album Cover

These photos need to be shot by a professional ARTIST PHOTOGRAPHER as opposed to your girlfriend’s, dogwalker’s, first cousin’s boyfriend who has a cool camera and knows how to focus the lens.

 

 

 

 

 

Get it?

 

Relationships Bad Band Photo

It’s all about the photographer’s eye, not the camera.

 

 

 

 

You must also heavily weigh the common creative tasks this photographer’s eye must complete on a day to day basis.

 

All too often I see artists whose images were shot by amazing wedding photographers and they look like that: wedding photos. Just because they’re a wedding photographer doesn’t mean they can’t shoot artists well (Alysse Gafkjen in Nashville is an incredibly talented exception to this rule) but usually, they’re thinking wedding and not selling the artist.

 

Relationships Band Band Photo 2

Spend the money. It’s going to be your first impression.

 

 

Guess what else the masses are going to formulate their first impression with an artist on.

 

Answer:  Engagement.

 

You’d be AMAZED at how many people will line up behind you as an artist simply because you took a little time to respond them and were smart enough to ask a question about THEM.

 

Hardly any artists do it.

 

I’m constantly pushing my artists to engage more with the people who take the time to say something about a killer post we put up.

 

Relationships Value ArtistAs an artist, if you want to build a real, solid, loyal following, you’re going to have to love them first.

 

 

 

You must be vulnerable first.

 

Artists who have multitudes of real online relationships are far more valuable than artists who don’t.

 

More valuable to the record labels, managers, booking agents, lawyers, PR companies, brand partners, etc.

 

Relationships Leverage MEMERelationships are how an artist creates LEVERAGE in the music business.

 

 

Y’all tell me you want managers, better bookings, a record deal, better players in your band, and more opportunities but you don’t work at the task that will deliver all these gifts.

 

It’s not going to be about your music at first, it’s going to be about you.

 

Once you forge a remarkable first impression and engage deepening the relationships, you’ll begin to grow a following.

 

Relationships ScaleThey’ll love you and begin to identify with your music.

 

A moderately talented artist with a loyal following is far more valuable and therefore will be far more successful than a hugely talented artist with no audience to perform to.

 

When was the last time you heard a song on the radio and thought, “My music is way better than that piece of crap”?

 

That artist on the radio knows something you don’t.

 

Or didn’t up until now.

 

Relationships I Want You To Win

 

 

I want you to win.

 

 

 

 

Stay

 

In

 

Tune

 

 

 

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Powerful Story Branding Will Make You More Successful

Story Branding Feature MEME

If you aren’t aware of story branding yet then you’re Story Branding Fire Deer MEMEwelcome, in advance. This is your introduction.

 

It’s going to change your life and, YES, I’m going to give you a real world example in this article.

 

Do you know how those memory experts, who during a live performance, can remember 100 random things in order 1 hour after being exposed to them for the first time?

 

Story Branding Memory Expert

 

 

ANSWER:  Story branding.

 

They turn each item to be remembered into an image and then the sequential images create a little movie in their heads which makes it more memorable.

 

How powerful is that?

 

What if you could do that in your music marketing?

 

Story Branding Trojan HorseIt’s like the most awesomely effective Trojan horse that allows you to tap into the consumer brain and hijack it for a certain amount of time.

 

Every movie, book, sitcom, some songs, some commercials are built around story branding.

 

What is story branding exactly?

 

 

 

A story, in its most basic form is a three-act play.

 

Story Branding Act I

Act I: Set up

Act II: Conflict is introduced

Act III: Resolution

 

 

 

 

Here’s the deal, we are wired up to remember stories because we cannot help but place ourselves into the story and begin to compare how we would behave in the situation at hand. It doesn’t matter how unrealistic the story is (think summer blockbuster movies) we all, automatically, put ourselves into the story and begin to make comparisons within ourselves and our own lives.

 

Story Branding Wired Up

 

We think consciously and subconsciously, “Here’s what I would have done.”

 

 

 

Even the best scriptwriters who are EXTREMELY AWARE of the structure of the story at hand, cannot help but get emotionally involved; it’s like kryptonite.

 

Think about that I’m going to repeat it!

 

Even the best scriptwriters who are EXTREMELY AWARE of the structure of the story at hand, cannot help but get emotionally involved.

 

How freakin’ powerful is that? They know what’s going on but cannot exclude themselves from the result that is desired by the writer. They get pulled in when it’s executed correctly.

 

Wow.

Story Branding Boring Boardroom meeting

 

This is so powerful that huge corporations are beginning to require executives to serve up the boring quarterly status reports, typically rife with mind-numbing charts and power point slides, in the form of a story.

 

Everyone remembers, nobody falls asleep.

 

 

You may remember when I wrote How to Actually Get Paid Living As An Artist, I took a lot of heat from the community because I “didn’t offer an exact method to actually get paid, instead it was all this ‘mental mindset’ mumbo jumbo”.

Story Branding How To Get paid

 

A bunch of people didn’t get it and felt I duped them.

 

Story Brand Duped Me

 

 

I’m going to connect the dots in a real world way right now by explaining my line of thinking, so follow me on this, ok? Here is why this mental mumbo jumbo is ACTUALLY THE ANSWER.

 

 

 

I am extremely aware of story branding and content marketing from my reading. For weeks I was wondering and thinking about how to incorporate this power into the marketing for my artists.

 

Execution is certainly required, but with a company like Daredevil Production, LLC, we content market and story brand pretty well. We have a service and information that has the capability to change artist’s lives and careers.

 

When I share little golden nuggets of that information via my blog Story Brand Gold Nuggetarticles and my podcast, it is valuable to the artist community because it’s relevant and personal to them.

 

It helps them.

 

 

Therefore, my messages are mostly anticipated and not ignored like some commercial or ad they choose to ignore 3,500 times a day (real number).

 

Of course, when I have put that info into a story, which I often do, it sticks better, they receive this important information more efficiently.

 

Here’s the rub. With an artist, THEY are the product. So how does one dole out information that is valuable to that artist’s community without sounding obnoxious or narcissistic?

 

Story Brand Narcissistic

 

ANSWER: It can’t just be about the music, there has to be more to humanize the brand and make them relatable. After all, the relationship with the artist will come BEFORE the audience hears the music so this is our “in”.

 

 

 

 

If they like the artist, they’ll listen to the music.

 

This challenge was rattling around in my head for weeks.

 

I was asking the right questions!!!!

Story Brand Brain

Then my subconscious rewarded me.

 

The gift came in the form of a conversation with Kevin, who is Bailey James’ father.

 

Again, because I was asking the right questions and open to all forms of input (all that mental mindset crap if you haven’t figured it out yet), I was able to recognize this information as a game changer.

 

Instead of chalking that exchange up to a random conversation it became my muse because I was looking for it.

 

I was telling Kevin about my ex-girlfriend’s (we were dating at the time of this conversation) youngest daughter, Meryn, who is 9-years-old.

 

Story Branding Messy Room

 

Her room always looks like a bomb went off in it. Typical for that age right? Mom fusses at her to clean her room, Meryn has other plans so she pushes everything on the floor and all visible surfaced under the bed.

 

 

 

Well the day came when Meryn wanted a friend to come over and it was time to deep clean her room which meant under the bed. Mom and I understood that Meryn was overwhelmed and we offered to help her.

 

HOLY CRAP!

 

You can’t imagine the things that we pulled out from under the bed. Bones, dead bodies, sandwiches, brand new outfits/shoes that have never been worn, plates, forks, glasses, OMG (some of those items are false and sarcastic and some are real. I leave it to you to decide).

Story Branding Clean Room

 

Disgusting.

 

Kevin and I were in stitches as I was telling this story and he retorted, “Oh that’s nothing, Bailey has that beat!”

 

He went on to explain that Bailey’s room was always spotless. When Bailey was required to clean her room BEFORE a friend could come over, she would take everything off the floor and all visible surfaces, put these items in a garbage bag or laundry hamper and put it in a closet down the hall that the family hardly uses.

 

The friend comes over NOW and the parents aren’t any wiser until a couple weeks later when mom starts to miss outfits.

 

I thought to myself, “This is GENIUS”.

 

Story Branding Epiphany

 

Ding! Then the light switch went off. If you remember, when we started this Bailey James project, I wanted Bailey’s fans to feel like she spoke for them; the 9-14 year olds.

 

 

 

Taylor grew up.

 

Her lyrics went from “You wear high heels, I wear sneakers, you’re Cheer Captain and I’m on the bleachers” to “I have a long list of ex-lovers, here’s a blank space, you can write your name.”

 

Who’s speaking for the kids now?

Story Branding Bailey TSG Logo

 

All these thoughts came together with story branding in this epiphany.

 

Bailey’s Teen Survival Tips.

 

What If we created a series of say, 30 videos, where Bailey shares her stories on how to deal with common pre-teen and teenage issues? Some issues could be serious, some could be fluffy, but they would all be relevant and personal to Bailey’s audience.

 

Bailey’s audience all have had similar experiences and it’s nice to hear from a peer that you’re going to be ok, right?

 

Story Brand Anticipated

 

 

Which would make these videos anticipated (instead of obnoxious and ignored).

 

 

 

 

Issues like:

  • How to clean your room and get that friend over, right now!
  • How to deal with catty girls.
  • How to deal with a mean teacher.
  • How to deal with peer pressure.
  • When your crush doesn’t like you back.
  • Boys fashion guide.
  • How to deal with mean boys.
  • The right way to eat a cupcake.
  • Some embarrassing moments for Bailey.

 

Are you picking up what I’m putting down?

 

These videos would be quick between 30 seconds and 3 minutes so they’re easy to consume.

Story Branding Relationships

This would be an AMAZING way to create a relationship between the audience and the artist.

 

 

She serves these little teenage value bombs up in the form of real stories. In most of these videos, there is a set-up (act I), conflict (act II), and a resolution (act III).

 

We are about to release this video series this week. I’m going to play with the intervals at which we release the videos but the meat is on the bone.

 

Story Branding Vulnerability

 

We have a story, we have relatable information, we have vulnerability with the artist (which makes her “one of them”), it’s served up in a video format which is far more engaging and sharable than any other format, it feels like the artist is talking directly to the consumer, and it can be multi purposed across all social media platforms to drive traffic to her YouTube Channel.

 

 

 

 

Oh yeah, I forgot to tell you, guess what’s playing in the background of every video during each story?

 

Yep. Her current single. (drops mic)

 

FYI, we spent about $30 on the logo via Fiverr.com and about $100 getting the bumpers created with our video house.

 

Here is an example of one of these videos.

 

FYI, you can story brand everywhere.

 

 

Here’s a “right” question to ask yourself. How can you create a story in a Tweet? Could the image be the set up? Could an image be the set up and the conflict leaving 140 characters to proffer a resolution?  I digress.

Story Branding Twitter MEME

 

 

 

 

 

 

 

Story Branding The Business Of Story Logo

 

If you want to dig into story branding more, I recommend this free podcast The Business of Story.

 

 

 

Story Branding Donald Miller

 

 

 

…and this one, Building A Story Brand with Donald Miller

 

 

 

 

 

Stay

In

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How To Actually Get Paid Living As An Artist

Get Paid As An Artist feature MEME

How do you get paid to live an artist’s life?

Get Paid As An Artist Tim Ferris RESIZED

 

Artists ask me this question all the time. The answer is there are endless ways to get paid for your art.

 

Most artists don’t see the answers or fail to ask the right questions because they are imprisoned by the limiting beliefs that we ALL struggle with.

 

I was GREATLY inspired by THIS PODCAST where Seth Godin was answering questions during a Tim Ferris interview.

 

Every person on this planet suffers from their own limiting beliefs in some way.

 

Get Paid As An Artist Chain Suffer MEME

Artists are DEFINITELY included in this lot.

 

 

 

Most are not self-aware of their limiting beliefs and suffer greatly throughout their crappy life.

 

Some are marginally self-aware and work a little to overcome these limiting beliefs and suffer less.

 

The people we admire most in society, you know, the ones who don’t seem to be hindered by any mental blocks or speed bumps, yeah, they suffer too but they interpret it differently.

 

That’s the secret.

Get Paid As An Artist Fear

People like Seth Godin, your favorite artists, world leaders, astounding family members, etc. STILL HAVE LIMITING BELIEFS and they battle with them every day.

 

The difference is the successful run toward the fear and engage it.

 

Most people avoid the fear.

 

It’s easier isn’t it?

 

It’s easier to make the fear become an excuse or deterrent to taking a risk and putting yourself out there.

 

Here’s the deal, I promise, on some level, we all tend to focus on the winner’s amazing success and forget (or never think about) the fact that they struggle too.

 

Just like you, they struggle every day.

 

Get Paid As An Artist Suffer SillhouetteHere’s what happens.

 

We all LIKE being competent.

 

We all LIKE being successful.

 

We all LIKE feeling important and most of us want to feel like we can help others.

 

 

However, when something threatens to undo all of these things, it’s easier to avoid it.

 

When we run away from the fear, a sour mindset enters.

 

           

            “We are not getting what we deserve.”

            “The world is not fair”

            “Why should I even bother? It’s probably not going to work”

            “That artist had all this money and knew all those people and I don’t; so I can’t do that.”

 

Sound familiar?Get Paid As An Artist Sour Mindset

 

When this sour mindset takes over our psyche, we find ourselves keeping track of the wrong things like:

 

  • How many times we’ve been rejected
  • How many times it didn’t work
  • All the times someone has broken our heart
  • All the times someone has double-crossed us or let us down

 

Why keep track of them?

 

Get Paid As An Artist Why It Won't Work

 

Are they making us better?

 

 

 

 

Wouldn’t it make more sense to keep track of all the other stuff?

  • All the times it WORKED
  • All the times we TOOK A RISK
  • All the times we were able write a song that moved somebody
  • All the times our performance had an impact on an audience
  • All the times we reached somebody through our marketing

 

We can actually redefine ourselves as someone who can make a difference, someone who can IMPACT other people’s lives.

 

THIS is what artists are supposed to be!Get Paid As An Artist All The Things That Worked

 

THIS is what artists are supposed to do!

 

This is truly an energy and skill that most artists possess in some way.

 

Here is the trick.

 

Yeah, yeah, yeah, it’s easier said than done but so was the 4-minute mile for thousands of years before someone broke it and then it was absolutely doable for many within months of the record being broken.

 

You want to be an artist, right?

 

You want to be original, right?

 

You want to be a pioneer, right?

 

Get Paid As An Artist Narrative Choice

 

It’s all about the narrative.

 

The narrative is up to you.

 

 

 

 

 

If it’s not working (and you KNOW if it’s not working so cut the crap and face the facts!) then why use it?

 

The narrative isn’t done to you.

 

The narrative is something you CHOOSE.

 

Get Paid As An Artist NightmareI have a very dear, very close friend of mine who is now having to deal with the reality of Post-Traumatic-Stress-Disorder brought on by a nasty 2-year relationship that was emotionally and physically abusive to her.

 

Nobody should have to go through with this.

 

It’s not fair.

 

It’s like some asshole met her, charmed her, and then backed up a massive dump truck full of demons and dropped them on her head without her knowing it ever happened.

Get Paid As An Artist Virus

Maybe it wasn’t a dump truck, that’s too obvious, it was more like an evil Trojan horse with a brain and spirit virus that totally short-circuited her personality, her life experience, the narrative of her life.

 

 

 

Her narrative changed dramatically.

 

When her narrative changed, so did her life. So did her whole “game”.

 

She used to roll through life, taking ‘em as they come, now all of a sudden, the subtlest of situations has a bone chilling impact on her.

 

She reacts in a super negative way.

 

It’s not fair, but now she has to do a boatload of work on herself to change her narrative.

 

If we dig deeper, into a different narrative, we change the game.

Get Paid As An Artist Hacked

 

We can change our game.

 

We can for the first time, or once again (as in the case of my friend) create abundance, momentum, and happiness in our lives and careers.

 

It’s all about your perspective and how you interpret what happens.

 

Those real successful artists that you loved have applied different interpretations to their lives.

 

Some people are afraid.

 

Get Paid As An Artist Beautiful or Scary?

 

Afraid to try, afraid to be vulnerable, afraid to fail, afraid of looking bad, afraid of getting hurt, afraid to really be an artist which is to say they’re afraid to live.

 

 

 

The successful people realize that you must engage fear. You must meet it head on despite the horrific events of your past.

 

In fact, the more horrific your past, THE MORE YOU MUST ENGAGE THE FEAR!

 

You know who acted this statement out in living color? Even if you hate sports, you have to admire Brett Favre, former Super Bowl winning QB of the Green Bay Packers.

 

He was just inducted into the Hall Of Fame this past Saturday.

 

Defenses in football LOVE to get to the quarterback and HIT HIM as hard as they can but they were largely scared to hit Brett Favre.

Get Paid As An Artist Brett Favre

 

Huh?

 

It was dangerous because he would always control the narrative.

 

What?

 

If you hit him, if you planted him in the ground so hard that time stood still, you made the stadium gasp, the coaches cringe, and his teammates scared, it was all over.

 

For YOU.

 

He would change the narrative IMMEDIATELY, which changed the momentum, which changed the game. It’s almost like it wasn’t fair.

 

No matter how much he was really hurting, he would get back up, no, he would POP back up in the face of fear and grab the face-mask of the guy who hit him and start jack-jawing him.

 

Get Paid As An Artist Angry Cat Failure MEME

That’s all you got boy?” “That’s ALL you can do? That didn’t even hurt!”

 

I swear he still couldn’t even see straight half the time but he did it. Mostly for himself.

 

He would EXPLODE back up in the face of fear and confront it head on.

 

The result of this action was MOMENTUM.

Get Paid As An Artist No Fear

 

His teammates, who were for a second scared, were now shaking with adrenalin, reignited, and ready to DOMINATE!

 

The opposing team, who for a second were triumphant, now had to deal with the reality of awakening a giant.

 

Get it?

 

How do you interpret your failures?

 

If you’re interpreting them incorrectly, I promise you it’s the difference between a success and failure.

 

Get Paid As An Artist Master Has Failed Quote

 

 

It’s the difference between a happy life and a dark life spent regretting.

 

Simply put, the master has FAILED more times than the beginner has even TRIED.

 

 

 

 

The only thing you should truly fear is living a crappy life.

 

Stay

In

Tune

 

 

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