Tag Archive for: Music

Music Manager Feature 2

The answer to “how to find a music manager” or “how to find a producer” is easy.Music Manager We are Here

 

I’m going to answer it, but first we need to dig a little into what makes you tick, ok?

“For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.” — Steve Jobs

 

Music Manager Steve Jobs Photo credit Kremlin DOT ru

Photo Credit: Kremlin.ru

 

I want you to ask yourself this question for the next 7 days. If you answer “No” for too many days, then you need to CHANGE something immediately.

 

Follow me here.

 

 

 

 

 

Remember my article talking about the quote (inaccurately attributed to Darwin) that stated, “It is not the strongest of a species that survives, it is not the most intelligent that survives. It is the one that is most adaptable to change.”Music Manager Darwin Strongest Quote

 

If you’re stuck you have to change something.

 

If you’re broke you have to change something.

 

If you’re broken…you have to change something.

 

Music Manager Broken

 

Too many of you right now are defaulting to the damage causing software loop in your heads, “I’ve gotta do this before I do that.”

“I need more money, then I can do this.”

“I just have to perfect this thing before I can be serious about that thing.”

“I just need a music manager or a good music producer to be successful in my career.”

“If I could just meet that one huge record label executive, she would hear my music and love it! Once I get my deal I’m going to get paid.”

 

 

Music Manager Waiting

 

 

All these statements translate into this: “Here’s my excuse why I can’t do it or why I’m waiting to do it.”

 

 

 

Here’s a quote that actually is from Darwin.

“We stopped looking for monsters under our bed when we realized they were inside of us.” – Charles Darwin

 

Ooooh, read that one again and let it sink in.

“We stopped looking for monsters under our bed when we realized they were inside of us.” – Charles Darwin

 

Music Manager Joker Meme We stopped

 

That’s right. You’re the monster!

 

All these obstacles are in your head, man.

 

 

The catch 22 is this: You think your career will launch with good industry pros and industry pros want to see a career that’s already launched.

 

Once you truly realize that and change your outlook from “here’s what I need to get ahead” to “How can I help you get ahead?” your world will change.

 

Here’s another real strong Darwin quote.

 

“It is always advisable that we perceive clearly our ignorance.” – Charles Darwin

 

You have to know that you don’t know. You have to admit that you don’t know, develop a thirst for the truth, and then focus on a plan to do something about it.Music Manager Questions

 

You’re not asking enough questions, man, and you’re probably asking the wrong questions.

 

When you find yourself in the right “lane”, and you’re doing what you’re supposed to be doing, for real, it’s literally breathtaking how quickly the tables turn. The amount of supremely positive energy you attract into your life will be overwhelming.

Music Manager Energy your way

 

You will always question it because it’s so ABUNDANT.

 

You’ll always be thinking, do I deserve this? Is this for real? And the answer is a resounding YES!

 

 

Hey.

 

It won’t happen until you make a change though.

 

It won’t happen until you jump.

 

Those monsters inside your head got you scared to jump.

 

  • They’re telling you you’re not ready.Music Manager monsters
  • They’re telling you your parents were right and music was a stupid career choice.
  • They’re telling you to focus on Plan B…to be safe.
  • They’re telling you to deal with this pain tomorrow so have another drink today.
  • They’re telling you good things will happen to those who wait.

 

Your monsters are correct in that good things do come to those who wait, but only that which is left behind by those who hustle.

Music Manager Those who wait

 

 

 

 

So if table scraps is your idea of paradise, keep listening to the monsters.

 

 

 

How do you find a manager?

How do you find a killer booking agent?

How do you get a big time producer?

 

The first part of the answer is you’re going to have to pay.

 

Music Manager Dodge Dart

This is NOT a Ferrari.

 

If the cost is too high, then you don’t want it enough. Which is ok. I’m not judging. Just accept the reality and don’t cry over the outcome.

 

Crying over an outcome you haven’t worked to achieve would be as silly as paying a few hundred bucks for a rusted out 1967 baby blue Dodge Dart and bitching that it doesn’t look, sound, feel, and perform like a Ferrari. You didn’t pay for a Ferrari!

 

 

You’re going to have to pay with your time, which many of you are not willing to give, at least not enough.

 

When I was an artist, my band practiced 4-7 hours a day. No joke. We all had part-time jobs and every other minute outside of that stupid phone sales room was devoted to band rehearsal by all members.

 

Music Manager TIME

 

If you’re thinking, my band will never commit to that, get a new band. I went through tons of band members in lil’ old Delavan, Wisconsin before I assembled the lineup that would gain the serious traction.

 

 

 

If they don’t want it enough, find somebody who does.

 

Maybe they do want it enough and they just need to be checked into the glass. Help them reevaluate their priorities.

 

If you’re thinking but these band members are my friends and I don’t want to hurt their feelings, get over it. They’ll be OK. You clearly want it more than they do.

 

Music Manager Beehive

Truth is, each of you will be happier surrounded by people with the same goals. Life is good when you’re in the right beehive.

 

This is show-business, not show-friends.

 

If you’re thinking I don’t have time for that, then you’re right. Which is fine. But you have to stop stressing over a lack of momentum. Music is not a profession for somebody with little or no time to devote to it; it’s a hobby. You enjoy making music, so enjoy it. But let’s call a spade a spade and set clear realistic expectations.

 

Music Manager Hobby

 

 

Btw, every awesome job comes with crappy paperwork that nobody likes to do but has to be done. I hate accounting but I have to do it for Daredevil.

 

 

 

Your crappy paperwork is probably manifesting itself in the form of music marketing. Decidedly different animal than making music but mission critical if you plan on being a professional.

 

You also have to pay with money.

 

You’ll have to either pay someone to help you create solid recordings, good images, PR, social media, videos, promotion, etc. OR you’ll have to pay someone to teach you how to do it for yourself.Music Manager Paperwork

 

You’re not going to magically absorb this knowledge from the Universe simply because you wish it to be that way and you were born to be an artist.

 

 

You’re going to have to get off your ass and get in proximity with a mentor of some kind. The least expensive method to benefiting from a mentor is a webinar, a consultation, or a book!

 

 

If you’re thinking I don’t have money for that right now, I got bills, you’re right again! You’re spending your money on the things that matter to you the most. If your career isn’t one of these things, then you have no money for it. Therefore music is a hobby right now, not a profession.

Music Manager poor

 

 

I’m constantly listening to podcasts, reading books, watching webinars to learn about music marketing online.

 

 

 

What am I studying?

 

Social Media marketing, online marketing, consumer psychology, purchasing psychology, story branding, sales copy, Latent Semantic Indexing (I know I’m a total geek), music industry trade mags, ecommerce technology, and more.

 

Books are the most AMAZING deals, man. Direct proximity with the best minds the world has to offer for around $15; the cost of an expensive cocktail.

Music Manager Books

 

 

Why do I spend money and time on these books?

 

 

 

Because nothing is more important to me than cracking the code to helping my artists find their audience, connect with them, and create cash flow from them.

 

 

Once I’ve mastered this, I’ll be able to mathematically predict cash flow. If you’ve ever seen the movie “Moneyball”, that’s the ticket. Daredevil Production is architecting “Moneyball” for the music business.

Music Manager Moneyball

 

If you’re pissed right now, I’m not trying to trick you.

 

The question: How do I find a music manager?

 

The answer: You don’t find them, they’ll find YOU.

 

 

 

 

Music Manager Alone

 

You don’t sit around wondering, wishing, hoping, that you’ll meet the right person who will agree to go to work your day job for you so you can collect the paycheck and focus on music, do you?

 

No.

 

That’s a job you have to do on your own.

 

You don’t sit around day dreaming about the day you find the right person to wipe your butt after your done taking a crap either, do you?

 

No.

 

This is yet another job that you deeply understand is for you alone.

 

You think these questions were silly because they were.

 

You KNOW that you don’t get paid unless you get your butt to work.

Music Manager Hide

 

You KNOW your butt won’t get wiped unless you do it yourself.

 

Whether you want to believe or not, whether you understand it or not,

 

 

The music business is no different.

 

You won’t find an audience and make great music unless you do it yourself. All the people you seek will make your existing audience (business) bigger. They won’t find them for you.

music manager sheep

 

Put in the time. Put in as much money as you can (intelligently) and become an undeniable force of business.

 

All the managers, booking agents, and producers will come out of the woodwork once you prove to the Universe that you’ve taken ownership of your own career.

 

They’ll flock to you, I PROMISE.

 

Until then, you’re just another wannabe who naively believes that you need them to make you.

 

They won’t.

You don’t.

 

Stay

In

Tune

 

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Respect Feature Image

I see too many artists asking for and/or demanding respect.

Respect Scrabble Thomas Haynle License 2

Photo by Thomas Haynle
http://bit.ly/1ryPA8o

 

I have come into contact with endless throngs of people throughout my life experience that DEMAND respect because of their job title, social position, or just because they’re so damn narcissistic that they really think everyone should respect them.

 

Why do people do this?

 

 

Do you think this way?

Real respect has to be earned. It doesn’t automatically come with a title or a gig regardless of what anybody thinks.

Respect Boss Pixabay

 

Think about the boss you’ve had or have who is an idiot. You know he/she is an idiot. You feign respect to appease his/her ego and to satisfy office politics so you can keep your job and a calmer work environment.

 

But they don’t have your respect do they?

 

Respect Selfish Love MEME

Do you want to be respected superficially or do you want to be genuinely respected?

 

 

As an artist.

As a songwriter.

As a lover.

As a significant other.

As a musician.

As a parent.

As a confidant.

As a boss.

As a teammate.

 

Do you want 2 handfuls of BS or do you really want people to look up to you?

Respect is about altruism.

Respect Equals Altruism Meme

 

When you truly have the other person’s best interests at heart, as opposed to your own agenda, you sow the seeds for admiration.

 

Think about that in terms of the relationships you are trying to make online with your fans.

Are you truly thinking about them or yourself?

 

Respect Cracking the Code

 

When you make it about them you will crack the code for online marketing and social media marketing.

 

Selflessness is a trait that will always manifest the keys to everybody’s heart and soul.

 

 

Sometimes the other person will take advantage of your selflessness which means sometimes you have to pull back to protect your energy.

I get it.

I’ve had to do that often, unfortunately.Respect Altruism MLK Quote MEME

 

 

Even if that happens, which is the worst feeling, I promise you have touched them, regardless of their inability to acknowledge the gesture. Know that.

Respect also comes from truth.

 

Respect From Truth MEME

 

We respect people that are true to themselves.

 

We stand in quiet awe of someone who has a real deep grasp of their authentic self; they seem more at peace.

Respect Awe Steve Jurvetson License

Photo: Steve Jurvetson
http://bit.ly/1ryPA8o

We naturally gravitate towards the people in our lives who are comfortable in their own skin.

 

It’s a positive energy attraction. Some of us can’t articulate why we are so attracted but we ALL respond.

 

Respect Law of Attraction

 

The Law of Attraction.

 

We respond because on some subconscious level, we recognize the WORK that person has put into THEMSELVES.

 

 

 

Most people don’t have the stones to face a mirror, define the traits that they wish to change about themselves (to become a more impeccable person), and take action towards self-improvement.

Respect Cracked Mirror Alejandro Hernandez License

Photo: Alejandro Hernandez
http://bit.ly/1ryPA8o

 

 

Life just seems to get in the way, doesn’t it?

Seriously addressing the things we want to change about ourselves pisses us off.

 

At least it pissed me off.

Respect Pissed Off Commons

 

I had to change though or I was going to continue down a path of confusion and that would manifest itself in the form of bad behavior and poor decision making.

 

 

 

It still pisses me off because I am still learning.

 

 

 

 

About music.Respect Songwriter Music FREE image 2

About artists.

About marketing.

About the music business.

About relationships.

About people.

It’s hard to put a mirror up in front of your face and deal with the reality I don’t care who you are.

Respect Mirror 2 Jason Rogers License

Photo: Jason Rogers
http://bit.ly/1ryPA8o

 

 

The champions, the icons, the respected community elders, the leaders, and the life changing teachers have all gone through this because nobody is born perfect and nobody has all the tools they need to improve.

 

You have to search for the utensils and then do the work on yourself.Respect Tools

 

 

 

 

 

We adore our favorite artists and their seemingly effortless performances. That phenomenon is a result of years of WORK. Often we fail to recognize the work behind the veneer because we are only exposed to the veneer.

They make it look easy.

Respect Performance Kryziz Bonny License

Photo: Kryziz Bonny
http://bit.ly/1ryPA8o

True greatness is not veneer, it’s a lifetime of work and focus spent on something that makes us happy.

 

This is why we respect them so much. Not because they should be respected.

 

 

Because they command respect.

 There’s a difference between demanding respect and commanding respect.

 

The bright lights disdain people who feel their title should come with respect whatever title that is…

Respect Bright Light Steve Jurvetson License

Photo: Steve Jurvetson
http://bit.ly/1ryPA8o

 

We absolutely gravitate to the people we genuinely FEEL a reverence for.

We respect them because they’re real

 

We respect them because they’re HONEST

Respect Greatness Quote Bill Sodeman License

Image: Bill Soderman
http://bit.ly/1ryPA8o

 

We respect them because they found a way to feel comfortable in their own skin

Which is to say that they HAVE DONE THE WORK on themselves

The bright lights recognize this even when they cannot articulate it. THEY RESPOND TO GREATNESS

 

 

 

 

 

They are solid.

This is you. Respect Chiefs

This is what you have in you.

This is your potential.

But you have to do the work

As a musician.

Respect Black Trumpeter Musican FREE Pixabay

 

As a songwriter.

As a singer.

As an artist.

As a parent.

As a lover.

 

 

As a significant other.

Respect Italian Lovers Francisco Osorlo license

Photo: Francisco Osorlo
http://bit.ly/1ryPA8o

As a marketer.

As a business person.

 

 

 

The work has to be honest, genuine, and heartfelt. In other words, you have to do the work because you have to do the work, NOT because you should do the work or you’re told to do the work.

 

Forget about avoiding the work or trying to “find a way around the system”.

 

Respect Cheating Cards Commons

 

That’s false.

 

You Can’t CHEAT

While we can’t always be clear as to why, we ALL definitely recognize and respond to posers.

 

Whether they are posers in life or posers in art, we find superficial people to be weak, gross, and unattractive.Respect Superficial

 

Even those of you who run with the superficial, you wish you could get out.

You wish you could rise above.

You can, ya know.

 

Start working on yourself and the rest will fall into place.

Respect Google Answers Anna Jumped License

Image: Anna Jumped
http://bit.ly/1ryPA8o

The answers you seek for your life are hidden in the work.

 

The answers you seek for your art are hidden in the work.

The respect you desire from your fans, your family, your significant other, your team, your band, and peers is hidden in the work.Respect Rockstar Pixabay

 

It’s all right there, man.

 

 

 

Respect Asphalt Martin Abegglin License

Image: Martin Abegglin
http://bit.ly/1ryPA8o

 

 

 

The question is will you demand respect or command respect?

 

 

 

 

 

 

Stay

In

Tune

 

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Mistake Do Over image

 

Your biggest mistake ever, ready?

 

Y’all are making it. Constantly.

It’s marketing.

Mistake Peanuts Budget

 

You’re either not even thinking of marketing your music (so there is no budget), you’re convinced marketing is too expensive (categorically UNTRUE), you’re waiting till your project is finished to market it (huh?), or you’re completely unaware of any effective strategies you can use to influence the buying decisions of a music consumer.

 

Most of you are using social media for the digital equivalent of panhandling or door-to-door sales.

 

 

Every day I get 10 Tweets or DM’s saying “Check out my new single” or “Discover us on iTunes”, etc.

 

TURNOFF!!Mistake door to door salesman

 

Why don’t you knock on my door and try selling me dictionaries or something?

 

 

 

Social media is really for making relationships and driving traffic.  MAYBE a little selling, like the “Jab, Jab, Jab, Right Hook” strategy that Gary Vaynerchuk wrote about, but most of you naively have this all wrong.

Mistake Jab

 

 

 

 

 

Mistake Poop

 

 

Most of you are using non-existent or downright crappy marketing strategies.

 

Name one song in your music career that you PAID to discover.

Mistake Discover Music

 

Truth is you heard the song on the radio, in a movie, commercial, viral YouTube video, TV show, or you heard about it from a friend

All of these exposure avenues are free.

Why would you think that anyone would want to pay to discover your music when you certainly haven’t; not even for your favorite bands?

 

Yes, once again, digital distribution (iTunes, Pandora, Spotify, CD Baby, etc) is where a consumer goes to buy your music, marketing is WHY a consumer will buy it.

 

Marketing is the influencing of buying decisions.

 

How exactly and what exactly are you doing to influence people to buy your music?

These days it takes more than “good music” to influence a consumer buying decision.

Mistake Fireworks

 

 

 

They want to be excited, so you’ve got to make them get genuinely excited, you want them to feel the fireworks inside.

They’ve got to feel like they’re a part of something. A movement, a tribe, if you will.

 

 

Live shows are probably the most effective way to do this, assuming you have a good live show.

 

Put the band on tour opening for so-and-so and watch the fan base start building.Mistake Live Show Image2

 

In L.A. I used to put a bill together of 5 bands to ensure a killer draw for the club.  A packed house creates excitement.

 

Consumers will have to be “open” to receiving the information. In other words, they don’t want to feel like they’re being “sold”’.

 

 

If they feel like they’re being sold, they will shut down and ignore your requests and most of them will be polite about it.

 

Panhandling doesn’t work.Mistake Panhandling

 

Digital “door knocking” doesn’t work.

 

So what creates excitement?

 

 

Social Proof certainly helps. Pictures and videos of you playing to packed houses (even if an advantageous camera angle Mistake Social Proofcreates an illusion making the gig look like it’s sold out), recording in the studio, demonstrating your talent on YouTube, showing up in in an online magazine between 2 major label artists, etc., these things will never hurt your reputation.

 

 

 

I’ll give you an example. Most of you have downloaded my free Twitter book by now. Just posting 3 tweets a day with a 3D image of the bookMistake Twitter usually got me around 3 downloads per day. Then I took screen shot of a few people who were publically praising me on Twitter or FB for seriously expanding their Twitter following.

 

THAT was social proof!

 

Mistake Wade Sutton 10K TwitterNow we get about 8-15 downloads per day because I got consumers excited about it.

 

You’re concept of marketing and how to effectively execute it is most certainly skewed when it comes to your music.

 

Don’t feel bad, the industry is just as lost as you.

 

Mistake Lost2

It will take years for them to effectively address this mistake and statistically it won’t be corrected by a major label, rather a small company that makes a lot of noise focusing on this specific issue and gets purchased by a major label.

 

Here’s an assessment of the real damage though, you continue to experience marketing with techniques that are now archaic and ineffective.

 

As long as you keep seeing and experiencing the old ineffective marketing methodologies (especially with bands that you already know about) as a consumer, the more you are encouraged to apply these techniques to your own musical efforts.

 

It makes sense because it’s the only input you really receive, right?

 

It seems like it’s working too, right?

 

Wrong.

 

I’ve mentioned before, the bestselling country record 10 years ago sold 11 million copies. The bestselling country record for 2014 barely cracked 1 million. YIKES!

This change in the marketing paradigm has drastically affected the music industry’s brightest and best.

 

 

Mistake headacheThe more you apply these unsuccessful techniques, the more confused and frustrated you become.

 

Think of it like this, if the only language input you receive is Spanish, then you will speak Spanish until such a time that you change the input to include other languages. Conversely, if you only receive English input you cannot read the script in this picture.

 

Get it?Mistake Input Spanish

 

 

 

 

 

 

All the industry big wigs whose names you know will just continue to utilize the methods that have proven successful to them until the well runs dry, which will be awhile, but it’s definitely draining.

Mistake Industry Big Wigs

 

I have seen this many times during a paradigm shift in several industries.

The big players who are plugged in (and usually in the sunset of their careers) won’t change and don’t change tactics.

Why should they?

 

 

 

Big publicly traded corporations (like the biggest buggy whip company) can’t have visionaries that go back to the board members and tell them the business model they purchased all their shares of stock on has to change (so they should start building cars).  They live by the quarter not for the long run.

 

Therefore they won’t change, not that drastically, because that kind of change requires a lot of forward thinking with no quarterly accountability.

 

Are you picking up what I’m putting down?Mistake Sinking ship

It’s like the ship is sinking but they won’t go down with it, so they don’t care.

 

They don’t have to, they’re going to be fine.

But what about you?

 

Once you realize this you will embrace all that is required to LEARN how to market yourself.

Mistake Headache Remedy

 

 

Once you embrace marketing (like you embrace writing and recording your music) you will see significant changes.

 

 

 

 

The remedy to your biggest mistake ever lies within your ability to recognize that you suffer from a lack of modern data.

 

Time to make a serious change.

 

What will you do to change the input you are receiving and educate yourself on marketing your music?

Mistake Dream is Free Hustle

Stay

In

Tune.

 

If you like this post, please SHARE it and/or LEAVE A COMMENT thank you!

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I was watching the “I Heart Radio Awards” while grilling out back with my girlfriend, Cari, when I caught Justin Timberlake’s acceptance speech for this year’s Innovator Award. The always humble JT ended with two amazing quotes.Foolish JT Award

The first was a Steve Jobs quote from a Stanford commencement speech that said “Stay Hungry, Stay Foolish.”

 

Are you truly hungry?

Foolish Mouse Trap

 

More importantly, are you still foolish?

 

Like, REALLY foolish?

Forget about what anyone thinks about you. Foolish What People Think

 

I have seen far too many very talented people fall short of their dreams simply because they put way too much stock in what other people might think.

 

In short, they’re afraid.

Foolish Eleanor Roosevelt Quote

Fear of what other people think is a great excuse to hang it up, or refuse to try.

 

I always had a viewpoint on what other people think, “F**K those guys”.

 

It’s a mantra for me.

 

 

I know I’m going to get hateful responses for cussing in my blog, but I don’t care…clearly.

 

I hear criticism often. From people who are jealous, from people who are angry, from people who are clueless, from people who are nostalgic Foolish Nick Cage Quote(about the way it used to be) and hate change, from people who are threatened, from people who wish success was easy so they wouldn’t have to work and have faith in themselves.

 

 

 

Most people hate change.

Most people hate the people behind the change more than they hate change.

Foolish Feature 12

 

Most people don’t recognize the go-getters for the innovators that they are, they only feel regret and deep rooted anger because they don’t have the constitution to be one of the innovators.

It’s funny, they hate being scared, but they’re scared to fail so they don’t try.

Foolish Vicious Cycle

The result is they just hate.

 

Vicious cycle.

 

 

Listen, music can still be sold.

People want to buy music.

Foolish Power of music

Nothing has changed in our society about how we respond to music.

Music is the soundtrack to our lives. We remember what we were doing, who we were with, and what that moment meant from a single chord in a single recording; it’s literally etched into our mind.

 

 

I can think of nothing more powerful than that.

The great Glen Campbell has lost all memory from Alzheimer’s disease. He forgot everyone, family, friends, his daughter…the LAST thing he Foolish Glen Campbellforgot was the music and how to play guitar.

WOW.

That’s what I call power.

 

I know the EXACT song that was playing the first time I got to 3rd base.

I know the EXACT song that was playing right before my first bad car accident in Rockford, IL.

Y’all got “your song” with your significant other.

 

file0001125655926It’s the one that makes you smile when you hear it.

It makes you giggle.

It makes you miss someone.

It makes you grateful.

It makes you horny.

 

 

It makes you feel loved.

It makes you feel heartbroken because you were loved.Foolish No Music No Life

This is what music is.

It transcends all languages because it’s a direct line into the emotions.

I have seen 1 song, heard for the first time, make a Wall Street multi-millionaire investor break down to tears in front of strangers.

 

That’s power, man. That’s beautiful. That’s music.

Foolish Music Heals

 

Forget about me harping on y’all to be better business people for a second, let’s just focus on the power of it all.

 

If you feel you got something to say, if you feel that you can change people’s lives, if you feel like you have the power as an artist to move someone, then you OWE it to them and to yourself to market it correctly.

Your music needs to be HEARD.

 

It’s called communication. Communication isn’t just the message, it’s how you serve it up. Communication is NOT your intent but what is actually being received.Foolish How You Say it

It’s not enough that the song is a good song, or a hit song, you have to get consumers to a mental place where they are willing to receive the song.

If they’re not receiving your music, and your music is well done, you aren’t communicating.

That is frustrating, I don’t care who you are.

 

Foolish How You Say It image

 

Anyone who is frustrated selling their music isn’t marketing correctly. Period.

It’s the same as if you were an entrepreneur who is trying to sell hamburgers in a vegan community and you just can’t figure out why nobody cares.

 

On that metaphor the fix is simple, but you’d be amazed at how many people miss the easy stuff.

Trust me, there is a fix for selling your music and making a living at it. It has never been more attainable for more artists than RIGHT NOW.

Maybe the fix isn’t as obvious or simple as moving a hamburger stand out of a vegan community, but there are already artists who have discovered the secret.

 

Some of these artists are making 7 figures a year.

Making a living off your music is doable. It’s not just a dream or a concept.

Foolish Chalkboard

 

Most of you are making simple mistakes like trying to hype on social media, or worse, trying to sell on social media.

Educate yourself and be willing to persevere and make errors. You will triumph.

 

 

Most of you are simply ignoring marketing all together. You just want to be artists.

 

Most of you are making excuses so you can avoid the thought of marketing.Foolish Knowledge Empowers You

Marketing doesn’t have to cost a lot of money, but it does cost money.

 

Whether you spend money to educate yourself on music marketing or whether you spend money to get your music marketed, its mission critical to success.

 

Foolish Fight Ignorance

Let me save you the suspense, you are NEVER going to put a song up on iTunes, Spotify, Pandora, YouTube, etc. and have it magically go “viral” and turn you into a somebody.

You’re going to have to work hard at this.

Foolish Work Hard Work Smart

 

 

You’re going to have to work smart at this.

 

 

 

The artists who become students of the marketing game are the artists who will make a living. That’s just a fact.

 

The artists who refuse become the sour elitists who look down their nose at the music business and complain about how unfair it is.

 

Foolish Critics

 

They become critics.

 

 

 

 

 

JT’s last quote had me emotional.

 

I feel this every day.  I had never heard it before JT brought it to my attention on this awards show. He mentioned that he has carried this quote with him, close to his heart, for years.

That should mean something to you.

Foolish Teddy Quote

 

It meant something to me.

 

It’s an excerpt from a speech given by Theodore Roosevelt in Paris, France on April 23rd 1910.

 

It should be a mantra (JT recited this excerpt VERBATIM, btw) for every artist and every innovator on the planet.

 

Read it once, then read it AGAIN.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” 

Here is the full speech if you’re interested.Foolish Regret quote

 

 

Have you ever noticed most people are critics?

Have you ever noticed critics don’t like to be perceived as foolish?

 

Foolish Feature 7

 

Have you ever noticed critics criticize who and what they think is foolish?

 

If you haven’t figured it out already you will eventually, critics reside with the cold and timid souls who neither know victory nor defeat.

 

 

F**k the critics, I prefer the foolish.

 

Stay

In

Tune

 

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