Tag Archive for: Google

Traffic Feature 1

If you read my last post, hopefully you understand the concept of marketing (and how it’s commonly confused with digital distribution), customer list building, and the monetization of that customer list. If online sales are mathematically predictable, then once the sales funnel is optimized, you need only worry about average revenue per contact (bundles, other widgets, etc.) and traffic.

How do you create traffic?Traffic Predictable

How do you drive traffic to your squeeze page or get a live audience to text a keyword both of which will put consumers into the sales funnel?

There are endless possibilities, here are a few:

  • Live shows
  • Social Media
  • YouTube Channel
  • Blogging
  • Article Writing
  • PR
    • TV Exposure
    • Print Ad Exposure
    • Blog interviews
    • Magazine interviews
  • List Sharing
  • PPC Campaigns
  • Advertising (YouTube, Online Blogs, etc.)



Traffic Bang for your Buck


With this new mindset of capturing contact information, one can really get the most “Bang for your buck” with every form of exposure.

Live Shows

Google IS an advertising company, so why on earth would they buy Motorola for a bazillion dollars and purchase an 80 million dollar ad campaign from another ad agency?Traffic Google Motorola

Because Google knows it needs to be in your smart phone.

This is real.

You need to internalize this.


Text Capture is a killer way for an artist to take advantage of the implied power they have when they’re onstage to create real traffic to their sales funnel.



Whether you’re up in front of 100 people or 10,000 people there is an implied power given to you by the audience.



file0002005996090Sometimes we refer to this power as the artist “Having audience in the palm of their hand”. The crowd will mostly do what you tell them to do.


Imagine THANKING everyone for attending the show from your stage and offering up a free gift for the audience’s effort.


You say, “I’m so happy y’all are here tonight.  I want to and I’m GOING to return the gesture because y’all are important to me. I’m going to give you a free track for coming out! Everyone get your cell phones up in the air right now! I want you to text the keyword _______ to this number and get your free song.  Thanks again, I love and support you too.”Traffic Thank you



Boom, just like that you could have tons of opt-ins to your sales funnel.



FYI, the conversion rates on traffic from a live show are astounding.

Those of you who regularly find yourselves on the county fair or festival circuits are wasting this amazing opportunity to connect with the THOUSANDS of consumers that have experienced you live for the purposes of driving traffic to your sales funnel.

Traffic Get Over It


Btw, if you’re rolling your eyes at the idea of sales get over it.


You going to have to get over it.





I have seen even the most “hippiest” of hippies who followed the Grateful Dead selling spaghetti to afford the trip to the next venue.

Commerce has to happen if you want to make a living.

DSC07870-Sat Color Boost

Those of you with a regular draw are wasting the ability to connect directly with your audience to ensure consistent growing attendance. Btw, that “regular draw” will have an insane conversion rate.


Google “Text Capture” to find all the companies that will compete for your business in this technology.  Most will seamlessly connect to your CRMs like aWeber, Mailchimp, Constant Contact, etc.

Social Media



Traffic Social MediaSocial media is a major component although it is not everything.

Social media is an awesome tool to target the traffic that will most likely connect with your art.


Once the potential traffic is targeted you simply need to serve up the effective language to direct them to your squeeze page (AKA top of the sales funnel) to turn them into real traffic.

Traffic Craig Gerdes



EXAMPLE: We worked with a super talented artist named Craig Gerdes who wrote a song called “Haggard Fan”. At the time we started working with Craig he had a Twitter account but hadn’t paid too much attention to it (like many artists).

We cut “Haggard Fan” and targeted…well, Merle Haggard fans on Twitter.



It was literally like shooting fish in a barrel.  We had a killer song, a killer track, and if you think about it, an audience that was prepared to love it.

In a couple months we grew Gerdes’ Twitter account from 27 followers to over 5,000.


How did we drive traffic you ask?Traffic Auto DM's


We simply set up a revolving automated DM for everyone that followed Craig.


Some will tell you automated automated DM’s are a nuisance.

I will tell you if the content is good and served up correctly, the content is welcome.


The DM said something like, “Wow, TY 4 the follow! I am so grateful. I want you 2 have a free track 4 giving me a shot. Go2 HaggardFan.com today”


This garnered us 2,000 downloads of the single in just a couple months and, if there was a CD to sell (which there wasn’t), we would’ve mathematically sold at least 100 CD’s + the upsell revenue from any bundles that were on his web store.


That was JUST using Twitter.

How would you feel about your artist career if you could add $2,000-$4,000 of online sales in the next couple months?


For many of you that would be a huge improvement.

Let’s be honest for many of you that would the difference between $0.00 and whatever revenue the traffic created.


That would easily pay for 5 years of subscriptions to premium social media tools, huh?


Get it?


Now implement Facebook, Instagram, YouTube, and boom, you have a real network going on.


Btw, Instagram is, by far, the most engaging of the largest social media platforms.



Traffic Crack The Code

Learn to crack the Instagram code.


HINT: it’s the same code as Twitter.




Next week I am going to turn y’all on to the 10 fundamentals of creating a successful YouTube Channel that will drive traffic to your sales funnel.

Until then…Traffic YouTube Strategy







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Treasure Maps feature image 6

The mythical treasure maps you see in the movies are like unicorns, they don’t exist. You have to make your OWN treasure map if you want to be successful.CSC_0010


This was the first thought that entered my head when I read some of the comments that were posted an old article I wrote entitled “How To Avoid Artistically Starving To Death” that was circulated by Music Clout again last week.

Artistically Starving To Death


As per the usual, I get plenty of anonymous positive and negative comments.  I was thinking about some of these negative comments not because they hurt my feelings, (let’s be real, I’m thrilled they’re even taking the time to respond), it was because people are still totally missing the boat.


FYI, in this article I explained the difference between marketing and digital distribution which seems to be commonly confused amongst artists.

If you don’t truly understand the difference it would make your sales and marketing efforts as productive as screen doors on a submarine.



Most of the negative comments hovered around the fact that I didn’t explain HOW to market in 1,200 or so words.  Ugh, impossible.

So I AM going to try and share some of the marketing initiatives we have executed and will execute in future posts to give y’all some “HOW” with details.

But for now, let’s really explore the notion of marketing first.

The beginning of “how to market” lies in the concept. Isn’t it better to know what we’re looking for before we can effectively search for any answers?

Marketing is WHY consumers buy and distribution is WHERE they buy.

Don’t get them confused.

Why do you go to any retail store? Is it because you’re dying to spend money on the first thing you see that inspires you or is it because you already knew what you wanted and went there to get it?

Get it?

First you need to focus on a specific artistic lane. Whether you like it or not, whether you want to believe it or not, nobody buys records that contain multiple genre tracks; it’s confusing to the marketplace.

Consumers actually get hostile.Treasure Maps Foreigner

FACT: When the amazing rock band Foreigner released “I Want to Know What Love Is” it was a HUGE Pop hit.  It was their biggest hit.  It also marked the END of the band because consumers showed up to concerts expecting to see a sappy pop act and got gritty rock & roll instead.  They were pissed off because they felt misled.

There are always exceptions to the rule but your favorite artists have always put out records that contain tracks that are genre specific FOR A REASON.

Why question it?


The second step requires exposure of the music.

Targeted exposure is absolutely paramount.  Think about this way, if you made the world’s BEST hamburgers would you sell any in a vegan community?



While the misstep may be naïve it’s also borderline self-sabotage.  Even if sabotage is unintended, the damage is the same. Remember that.

A good exercise on market targeting is to ask yourself, “What famous artist’s fan base would probably love your music too?”

In other words, ask yourself (from a business perspective not an artistic perspective) what artist would my business benefit from the most if I opened up for them on tour?


As many of you know, I was the front man for a hair band back in the day.  I LOVED Metallica and Megadeth but opening for either one of those acts wasn’t going to help me build my fan base at all. This thought process, is show business, not show heart, friends, or idols.

Make sense?


Next, the exposure has to be “framed” or “served up” correctly to this targeted audience.

There is a difference between marketing and pandering. I constantly see tweets that say “TY 4 following, check out my music” or “REAL TALK MAN, dis artist is da BOMB”, with a link; this is pandering and hype.  These two strategies actually turn people off on social media and email marketing. The worst is “Discover this artist on iTunes” where it has to be purchased.  Why would anyone “check out” your music or purchase your music if they don’t know who you are?  Especially in today’s market where EVERYONE is on iTunes, Pandora, Spotify, etc.

Do you respond to these kinds of pitches?Treasure Maps Turn Ons and Turn Offs

What turns YOU off on social media?


Consider what emails, tweets, Facebook posts, YouTube videos, and Instagram posts turn you on and peak your curiosity?

Which ones turn you OFF?

Make a list.


Why would you ask someone to “discover” your music and make them pay for it?

Do consumers pay for radio?

Do consumers pay to see new artists on TV?

Have YOU ever purchased music BEFORE you heard it?



Tons of artists are discouraged by the fact that everyone can and DOES put their “art” up on the world’s refrigerator.  Listen, this is not an ideal situation but it is winnable if you think about marketing from a business perspective and leave your sensitive woundable artist heart out of the equation.

The good news is that anyone can expose their music to everyone online. So with regards to the market, the proverbial “sky is the limit”

The bad news is that anyone can expose their music to everyone online; which results in a ton of noise on the RADAR screen. Focused attention needs to be paid to how you disseminate your information to excel at this game.


If a man named Bob, whom you do not know, randomly introduces himself to you the street, you might be polite but your guard is definitely up no matter how nice Bob may be.  It’s a cold call essentially.  This strategy for meeting people can work but is statistically a loser with regards to creating relationships.

How would that random encounter make you feel?Treasure Maps Referral Magnifying glass

Isn’t that why many of us feel a little weird about introducing ourselves to people?  Don’t you think it’s because we feel more comfortable being introduced by someone else?

Why should you introduce your music to someone any differently?


If Bob was introduced to you for the first time by a trusted friend at a party, you are definitely more open to the thought of Bob, aren’t you?

Treasure Maps CREEPYIt’s almost like with the cold introduction you half expect Bob to misbehave and you would be surprised if Bob turned out to be cool.  When the same person is referred by someone you know in a comfortable environment, the opposite is usually true; you expect Bob to be cool and would be surprised if Bob turned out to be offensive.



Here’s where you have to get creative in the market.


What clever methods would allow you to present your music to a consumer online in a referral fashion?


How can you create a comfortable environment for consumers to really give your music a chance instead of being on edge?

If this article still pisses you off you simply aren’t ready.

Treasure Maps Teacher


For those that are inspired by this I give you this Buddhist Proverb:

When the student is ready, the teacher will appear.




Lastly, I wanted to mention that all these new music marketing concepts are inexpensive if they aren’t free.  The thought that you have to spend millions of dollars to market yourself is asinine and archaic.

This is the first time in the history of marketing where artists have so much access to targeted markets for little or no money.Treasure Maps Earl Dibbles Jr


Study Earl Dibbles Jr who is a completely independent artist making 7 figures every year via social media (the CBS gig came AFTER the social media explosion).


It can be done people.


It is being done people.

You can do it too.


Once you get the concept of what you need to be doing I have one word for you.

Treasure Maps GoogleGOOGLE.


Find your teachers


These are a few of the marketing teachers I follow.  This is how you create your own treasure map.  All treasure maps are different for each artist so the only way up is THROUGH.


You have to discover what works for YOU.


I recommend following/subscribing to all these people, most are free, some are not.

Let me save you the suspense, ALL of them have products to sell and so do you, so get over it.

Start a new folder in your email for each and just save them as they come in to keep from getting overwhelmed.  It’s a TON of free information with the ANSWERS you’re looking for.  Read them when you have insomnia, or when you’re motivated, or when you’re bored, etc. but READ THEM…or you can continue to complain.

Jeff Bullas – http://www.jeffbullas.com/Treasure Maps Jeff Bullas

Sales Lion – http://www.thesaleslion.com/

Lewis Howes – http://lewishowes.com/

Jon Loomer – http://www.jonloomer.com/

Jon Oszajca – http://www.musicmarketingmanifesto.com/manifesto-novid.html?hop=jj1981



Stay in Tune


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