If you read my last post, hopefully you understand the concept of marketing (and how it’s commonly confused with digital distribution), customer list building, and the monetization of that customer list. If online sales are mathematically predictable, then once the sales funnel is optimized, you need only worry about average revenue per contact (bundles, other […]
The record business is rife with fatal flaws. Even in the heyday there were huge mistakes constantly made by major record labels and those flaws are showing big time in the new music industry. Â If you ask any CEO from any company in any industry on any part of this planet what their most […]
Have you ever met someone and been a little jealous or coveting of their art? The truth is you are probably envious of their ability to “tap in†to themselves in a manner that you haven’t discovered yet. They seem to control an instinctive ability to create at a higher level than you at that […]
If you read our blog enough you know that Kelly and I are huge Green Bay Packer fans. Fanatical is probably a more accurate statement. Nothing makes us happier than watching the Packers win over a cocktail and a block of cheese the size of a car battery. As you can imagine, it’s taken a […]
The mythical treasure maps you see in the movies are like unicorns, they don’t exist. You have to make your OWN treasure map if you want to be successful. This was the first thought that entered my head when I read some of the comments that were posted an old article I wrote entitled “How […]
I was reviewing the overwhelming responses to the “Best Of 2014†email we sent out (Thank you all again for those!) and the email signature of one response caught my eye. The signature had this quote from C.S. Lewis, “It’s hard to see things if you don’t know what they look like†I don’t know […]
There are 2 kinds of good bass players in this world. The first is the kind that amazes you with their musicianship and ability when they play. Their pocket is deep. It’s like they reach down in between their legs and ease the seat back so far they’re navigating from the third row seat, man. […]
All too often I see artists overcome the common hurdle of funding their recording budget only to fail miserably at project management. They’re engrossed with recording a full length CD so they focus on how to achieve that goal within their budget parameters. They choose quantity over quality. Professionally this is a poor choice. What’s […]
We are constantly hearing comments from up and coming indie artists like “I just need to get my deal [and then I’ll be successful]†or “If I could just get in front of the right person, I know I could be successful.†I got news for you, the record business doesn’t work like that anymore. […]
We often hear from artists inquiring about marketing and promotion services for their music project. They want some guidance on the best way to spend their money. Today I thought I would share some of the most common mistakes indie artists make for their marketing and promotion budgets. First, I want to point out that […]