How do you find your sound? It’s different for every artist, at least it should be. There has to be attention paid to what the artist is doing creatively so that the sound is what the artist is really, genuinely trying to do or you end up with a dancing chicken. That’s no fun. […]
Content, content, content. That’s what it’s all about people. If you’re an artist you are also a small business. I know that concept sickens some of you and is thrilling for others but it is true. Corporations are learning quickly how to cut through the clutter by “humanizing†their brand via killer, intentional content. […]
The road to hell is paved with good intention. I would imagine one version of hell would be described as a blissfully unaware artist who is forever trying to grab the brass ring but is nowhere ever near it. The hell would be the dumbfounded frustration that the artist feels because they believe they […]
Head check time. Take a deep breath.  I ask the same question of all incoming Daredevil Insiders, “What are you most frustrated with?†Most common answer: “Marketing my music and social mediaâ€. What’s the #1 reason most artists say they are not up to speed on marketing? Most common answer: They don’t […]
This is going to piss a lot of artists off, but it really is the truth and I want to make you aware of it; otherwise you simply won’t grow. Poverty is a state of mind. It has very little to do with access to resources or capital. This goes for artistic poverty as well […]
Perception is reality in your art. You’d better freaking know this. Sadly, many of you don’t or you do and you choose to ignore it for some reason. Perception is also reality in your marketing. I want to talk about how the market, A.K.A. consumers, in other words YOUR POTENTIAL FANS perceive you. […]
Follow me on this, I promise it’s all about artists. Election season is here in the United States and personally, I hate all politicians on both sides of the isle because their job security is not related in any way to performance. That’s an accident looking for a place to happen. It’s gross. […]
If you’ve read my first book Music Marketing On Twitter: How To Get 1,000 Loyal Fans Every Month In Just 15 Minutes Per Day (which I give out for free just click through if you don’t already have it) you have figured out how to identify your audience, target them, and connect with them on […]
Marketing of any kind requires 2 very necessary components: Reach and Frequency. First, you have to reach the (hopefully) targeted audience. Second, there has to be frequency on the message, regardless of how good it is, before it sinks in. Both are expensive via the mass media. Both aren’t working anymore […]
Artists, if you don’t read Permission Marketing by Seth Godin you’re an idiot. Period. The first 50 pages of this book absolutely confirm the messaging and concepts of every music marketing article I have ever written over the last 3 years; it is exactly the business model that Daredevil Production is building. It’s […]